Welcome to the automated Brand Tracker diaries.
Honda Sent Dreams for Testing
Source: https://www.media-marketing.com/vijesti/honda-je-snove-poslala-na-testiranje/
Goal: To connect automotive engineering with human needs and desires.
Claim: Engineering makes sense only if it solves something very human.
Media: Film, OOH, social media content
Summary: Honda launched a new campaign titled 'Your Dreams Engineered,' showcasing how human ideas take shape during the engineering process. The campaign, created by Pablo London, emphasizes that behind every useful technology is a desire for improvement. It includes a main film and supports OOH and social media content, aligning specific vehicle models with various driving plans and life situations.
Auchan: The digital as an extension of neighborliness
Source: https://www.imagensdemarca.pt/artigo/auchan-o-digital-como-extensao-do-vizinhismo/
Goal: To establish a closer and more human relationship with Portuguese communities.
Media: Digital media, social media, and community events
Summary: The article discusses Auchan Retail Portugal's new communication platform called 'vizinhismo', aiming to foster human connections through kindness and community engagement. Following its expansion and rebranding, Auchan is focusing on digital engagement, with significant investment in social media, and communities. The campaign also includes music and events that resonate with different generations, enhancing the brand's presence in the daily lives of the Portuguese people.