Welcome to the automated Brand Tracker diaries.
The Evening of the Year by Ibai Llanos will be broadcasted on Netflix
Goal: Expand audience reach
Claim: The new home of La Velada del Año
Media: Netflix, Twitch, YouTube, TikTok
Summary: La Velada del Año, a boxing event hosted by Ibai Llanos, will be streamed on Netflix for the next three years starting in 2027. This marks a significant expansion for the event, which has grown from Twitch to become a large-format spectacle combining sports, music, and entertainment, attracting millions of viewers. The event will now also tap into Netflix's global audience.
Positive balance for the collaboration between TF1 and Netflix three months after the launch of the service
Goal: To distribute content through partnership
Claim: Very positive collaboration
Summary: Three months after the launch, the collaboration between TF1 and Netflix for distributing the content of the French private broadcaster has been reported as 'very positive' according to TF1 Groupe.
Netflix will exclusively broadcast the 104 matches of the 2030 World Cup in Spain and Andorra
Goal: To promote a culture of risk in marketing strategies
Media: Streaming
Summary: Netflix will exclusively broadcast all 104 matches of the 2030 World Cup in Spain and Andorra. The focus in marketing is to encourage a culture of risk-taking to discover better strategies.
Biborg launches 86dB, an agency dedicated to cinema and streaming
Source: https://www.cbnews.fr/conseil/biborg-lance-86db-agence-dediee-au-cinema-au-streaming
Goal: To create socially connected campaigns for cinema and streaming
Media: social media, brand content, events, media buying
Summary: Biborg has launched 86dB, a new agency dedicated to cinema and streaming, aimed at studios, distributors, and audiovisual actors. The agency seeks to design more socially connected campaigns tailored to current audience usage, using social media strategies and community engagement to extend the visibility of films and series. Initially focused in France, 86dB is expected to expand across Europe.
The most valuable currency in streaming is time
Source: https://campaignme.com/the-most-valuable-currency-in-streaming-is-time/
Goal: To reduce the time users spend searching for content
Claim: Spend less time searching and more time watching
Summary: OSN+ launched the 'Shortcut to Play' campaign to address the issue of viewers struggling to find content in a limited time. Insights from their platform data show that users spend an average of 4 minutes and 21 seconds before starting playback, highlighting the need for effective content discovery that combines content, technology, and consumer understanding.
Prime Video increases investment in Norwegian drama: – We are increasing our investments
Source: https://www.kampanje.com/premium/prime-video-lager-norsk-drama-vi-oker-investeringene/1022871
Goal: To establish Prime Video's presence in the Nordic region through local drama production
Media: Streaming service
Summary: Prime Video is set to launch its first original Norwegian drama series, 'Rinnan', produced in collaboration with TV 2 and Miso Film. The show, which comprises four episodes, explores a dark chapter in Norwegian history during World War II, following the story of Henry Rinnan. The collaboration aims to strengthen Prime Video's position in the Nordic region by showcasing local productions, reflecting the streaming service's commitment to investing in regional content.
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
Goal: To build brand salience and adapt campaigns into year-round franchises.
Media: Television, Streaming, Social Media
Summary: The article features an interview with NBCUniversal CMO Jennifer Storms, who discusses the importance of brand salience in a competitive streaming landscape and the need to adapt major events like the Olympics into continuous cultural franchises. Storms emphasizes the shift from traditional campaigns to creating long-lasting brand experiences that resonate with audiences year-round.
TVNZ gains ground on digital future with strong FY26 result
Source: https://stoppress.co.nz/news/tvnz-gains-ground-on-digital-future-with-strong-fy26-result/
Goal: To build a stronger, more sustainable digital future.
Media: TVNZ 1, TVNZ+
Summary: TVNZ has reported a positive FY26 result, progressing with its Digital+ 2030 strategy aimed at becoming the leading streaming destination in New Zealand. The company saw a 16.8% increase in digital revenue, launched the new TVNZ+ platform, and debuted the TVNZ+ Event Pass for the Fifa World Cup 2026. Despite operational losses, significant investment in digital growth was made, showing TVNZ's commitment to enhancing its offerings for audiences and advertisers.
Formula E accelerates on streaming and arrives at Disney+
Source: https://www.imagensdemarca.pt/artigo/formula-e-acelera-no-streaming-e-chega-ao-disney/
Goal: Expand international reach of the Formula E championship
Claim: A historic moment for Formula E
Media: Disney+, ESPN+
Summary: The Formula E championship is set to arrive on Disney+ starting the 2026/27 season, following a multi-year agreement that will allow viewers to watch all races live in most international markets. This partnership signifies a new step in the championship's international expansion, coinciding with the debut of the new GEN4 race cars, which are the fastest and most powerful in the history of Formula E.
FIFA World 2026 Cup Delivers Major Boost to RTÉ
Source: https://www.adworld.ie/2026/08/07/fifa-world-2026-cup-delivers-major-boost-to-rte/
Goal: To provide extensive coverage of the FIFA World Cup and engage audiences through multiple channels.
Media: Television, RTÉ Player, Social Media
Summary: RTÉ's coverage of the 2026 FIFA World Cup reached three million adults on television and generated over 25 million streams on RTÉ Player. The average television audience was 1.1 million, with increased viewership for key matches. The streaming platform saw significant growth, with the final match setting a streaming record. RTÉ also engaged audiences through social media with 122 million content impressions.
Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company
Source: https://www.adweek.com/convergent-tv/disney-looks-to-make-disney-the-digital-centerpiece-of-company/
Goal: To strengthen Disney+ as the central digital platform of the company
Claim: Disney+ to be the digital centerpiece of The Walt Disney Company
Media: Streaming service, digital engagement
Summary: Disney executives announced during the Q3 earnings report a focus on strengthening Disney+ as the flagship digital platform, aiming to make it the 'digital centerpiece' of the company. The entertainment unit showed a revenue increase, signaling positive growth for Disney's core services.
Disney+ and Hulu Turn Old Video Store Format into Streaming Advertisement
Goal: To evoke nostalgia and promote content from the 1990s and 2000s
Media: Physical installation, social media
Summary: Disney+ and Hulu created a physical installation called Throwbacks Rewind Corner in Los Angeles, resembling a nostalgic video rental store from the VHS and DVD era. This setup allowed visitors to interact with selected scenes and share content on social media, reviving interest in older content while promoting their streaming service. The campaign is part of a larger strategy to reintroduce 1990s and 2000s media to audiences as seasonal events, transforming archived content into a social experience.
Crunchyroll releases a lineup of new premieres, fan-favorite returns
Source: https://campaignme.com/crunchyroll-releases-a-lineup-of-new-premieres-fan-favorite-returns/
Goal: Promote new anime premieres and returning favorites
Media: Streaming platform
Summary: Crunchyroll has announced a new lineup of anime premieres, fan-favorite returns, and season finales for the summer season, featuring various series that will simulcast weekly. The lineup includes titles such as BLACK TORCH, Mushoku Tensei: Jobless Reincarnation Season 3, and You and I Are Polar Opposites Season 2, among others. Each series offers subtitles and dubs in Arabic.
Netflix says live events bolster ads but affect viewer engagement
Goal: Integrate brand partnerships into original content
Claim: Live events drive viewer attention and acquisition
Media: TV, digital advertising
Summary: Netflix has reported a 13% year-over-year revenue growth attributed to membership growth, pricing changes, and advertising momentum, while facing questions about viewer engagement and audience falloff. The company aims to generate $3 billion in ad revenue this year and is negotiating major ad commitments. Live programming, such as the Women's World Cup and NFL games, is a key focus. The company is developing partnership campaigns, including for its new series 'The Hawk' featuring brands like Hyundai's Genesis.
Timvision Returns to TV with Massimo Lopez and Gigi D’Alessio for the Football Offer
Goal: Promote the new football streaming offer
Claim: Watch all Serie A matches and UEFA Champions League games
Media: Television, Digital
Summary: Timvision is launching a new advertisement featuring Massimo Lopez and Gigi D'Alessio to promote its revamped football offer ahead of the new season. The campaign introduces the new Timvision logo and emphasizes its role as a streaming aggregator in Italy, providing access to various popular platforms and content, including Serie A matches and UEFA competitions.
Behind the Multiplatform Strategy of SIC and Opto at NOS Alive
Goal: To provide a comprehensive live experience of the NOS Alive festival for those unable to attend.
Media: television, streaming, digital platforms, live podcasts
Summary: SIC and OPTO partnered for the NOS Alive festival, aiming to transport the festival experience to a wider audience through integrated coverage across television, streaming, and digital platforms. Special broadcasts, interviews, and live podcasts created interactive experiences for viewers, showcasing the festival's atmosphere and connecting audiences with artists and brands.