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Displaying 1 Campaigns tagged with "brand-partnerships"
Global
Netflix says live events bolster ads but affect viewer engagement
Goal: Integrate brand partnerships into original content
Claim: Live events drive viewer attention and acquisition
Media: TV, digital advertising
Summary: Netflix has reported a 13% year-over-year revenue growth attributed to membership growth, pricing changes, and advertising momentum, while facing questions about viewer engagement and audience falloff. The company aims to generate $3 billion in ad revenue this year and is negotiating major ad commitments. Live programming, such as the Women's World Cup and NFL games, is a key focus. The company is developing partnership campaigns, including for its new series 'The Hawk' featuring brands like Hyundai's Genesis.