Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

The Evening of the Year by Ibai Llanos will be broadcasted on Netflix

Brand: Netflix

Campaign: La Velada del Año x Netflix

Source: https://www.marketingdirecto.com/anunciantes-general/medios/la-velada-del-ano-ibai-retransmitira-netflix

Goal: Expand audience reach

Claim: The new home of La Velada del Año

Media: Netflix, Twitch, YouTube, TikTok

Summary: La Velada del Año, a boxing event hosted by Ibai Llanos, will be streamed on Netflix for the next three years starting in 2027. This marks a significant expansion for the event, which has grown from Twitch to become a large-format spectacle combining sports, music, and entertainment, attracting millions of viewers. The event will now also tap into Netflix's global audience.

Ireland

Lidl Signs Major RTÉ Partnership Around Katie Taylor’s Croke Park Farewell Fight

Brand: Lidl

Campaign: In Katie’s Corner

Source: https://www.adworld.ie/2026/09/02/lidl-signs-major-rte-partnership-around-katie-taylors-croke-park-farewell-fight/

Goal: To support Katie Taylor's final fight and promote women's sports

Claim: In Katie’s Corner

Media: RTÉ2, RTÉ Player, 2FM, RTÉ.ie, RTÉ Radio 1

Summary: Lidl has partnered with RTÉ to sponsor the coverage of Katie Taylor's final fight against Flora Pili, enhancing their commitment to women's sports in Ireland. This multi-platform media partnership includes broadcasts on various RTÉ channels and digital takeovers, aiming to deliver a significant sporting event to Irish audiences.

boxing sponsorship women's sports

Ireland

RTE’s Advertising Packages for Katie Taylor’s Last Fight in Croke Park Start at €30k

Brand: RTÉ

Campaign: Advertising Packages for Katie Taylor’s Last Fight

Source: https://www.adworld.ie/2026/08/19/rtes-advertising-packages-for-katie-taylors-last-fight-in-croke-park-start-at-e30k/

Goal: Promote advertising packages for a significant sports event

Media: RTÉ2, RTÉ Player

Summary: RTÉ has launched a new advertising package for Katie Taylor's final fight in Croke Park, offering a €30,000 advertising deal that includes a TV spot and digital impressions. This fight is expected to be a major event in Irish sports history as Taylor aims to become a three-time world champion. The package is designed to attract advertisers due to the event's anticipated high audience engagement.

advertising boxing sports event