Brand Tracker

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Displaying 1 Campaigns tagged with "womens-sports"

Greece

Dove Celebrates the Greek National Female Soccer Players and Their Stereotype-Free Beauty

Brand: Dove

Campaign: Celebrating Greek National Women’s Soccer Team and Stereotype-Free Beauty

Source: https://brand-news.it/brand/persona/cura-persona/dove-celebra-le-calciatrici-della-nazionale-greca-e-la-loro-bellezza-senza-stereotipi/

Goal: Promote beauty free from stereotypes and enhance girls' confidence

Claim: Redefine what beauty truly means

Media: Digital platforms and social media channels

Summary: Dove supports the Greek women's national soccer team with a campaign focused on stereotype-free beauty and girls' confidence. An ad by Ogilvy features real national team players expressing their commitment and passion through playful faces, accompanied by 'Oh, Pretty Woman', encouraging a redefinition of beauty. Inspired by a study indicating beauty standards affect girls' self-perception and sports participation, the campaign highlights that one in two girls would quit sports due to appearance concerns.