Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Vodafone offers SMEs pitchside ads

Brand: Vodafone

Campaign: Support for Ireland Women’s Rugby Team

Source: https://marketing.ie/vodafone-offers-smes-pitchside-ads/

Goal: To support and promote women's rugby in Ireland

Claim: Team of Us

Summary: Vodafone Ireland has become the main sponsor of the Ireland Women’s Rugby Team, replacing Aon. This marks the first time Vodafone's branding will appear on the front of the women's jersey, as part of its ongoing partnership with the Irish Rugby Football Union that began with the men's team in 2016. The campaign emphasizes the inclusivity of rugby and the sense of community it fosters.

Ireland

Lidl Signs Major RTÉ Partnership Around Katie Taylor’s Croke Park Farewell Fight

Brand: Lidl

Campaign: In Katie’s Corner

Source: https://www.adworld.ie/2026/09/02/lidl-signs-major-rte-partnership-around-katie-taylors-croke-park-farewell-fight/

Goal: To support Katie Taylor's final fight and promote women's sports

Claim: In Katie’s Corner

Media: RTÉ2, RTÉ Player, 2FM, RTÉ.ie, RTÉ Radio 1

Summary: Lidl has partnered with RTÉ to sponsor the coverage of Katie Taylor's final fight against Flora Pili, enhancing their commitment to women's sports in Ireland. This multi-platform media partnership includes broadcasts on various RTÉ channels and digital takeovers, aiming to deliver a significant sporting event to Irish audiences.

boxing sponsorship women's sports

Greece

Dove Celebrates the Greek National Female Soccer Players and Their Stereotype-Free Beauty

Brand: Dove

Campaign: Celebrating Greek National Women’s Soccer Team and Stereotype-Free Beauty

Source: https://brand-news.it/brand/persona/cura-persona/dove-celebra-le-calciatrici-della-nazionale-greca-e-la-loro-bellezza-senza-stereotipi/

Goal: Promote beauty free from stereotypes and enhance girls' confidence

Claim: Redefine what beauty truly means

Media: Digital platforms and social media channels

Summary: Dove supports the Greek women's national soccer team with a campaign focused on stereotype-free beauty and girls' confidence. An ad by Ogilvy features real national team players expressing their commitment and passion through playful faces, accompanied by 'Oh, Pretty Woman', encouraging a redefinition of beauty. Inspired by a study indicating beauty standards affect girls' self-perception and sports participation, the campaign highlights that one in two girls would quit sports due to appearance concerns.

advertising beauty confidence women's sports