Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Sky assembles leading rugby voices for an epic finish to the All Blacks’ season

Brand: Sky

Campaign: All Blacks’ 2026 season coverage

Source: https://stoppress.co.nz/campaigns/sky-assembles-leading-rugby-voices-for-an-epic-finish-to-the-all-blacks-season/

Goal: To provide expert coverage of rugby matches

Media: Sky Sport, Three, ThreeNow

Summary: Sky is organizing extensive coverage for the conclusion of the All Blacks' 2026 rugby season, featuring prominent commentators and pundits. They will cover the Bledisloe Cup and the Nations Championship, with live broadcasts on Sky Sport and free-to-air channels. Additional programs such as The Breakdown will offer previews and reviews of the matches.

Ireland

Vodafone offers SMEs pitchside ads

Brand: Vodafone

Campaign: Support for Ireland Women’s Rugby Team

Source: https://marketing.ie/vodafone-offers-smes-pitchside-ads/

Goal: To support and promote women's rugby in Ireland

Claim: Team of Us

Summary: Vodafone Ireland has become the main sponsor of the Ireland Women’s Rugby Team, replacing Aon. This marks the first time Vodafone's branding will appear on the front of the women's jersey, as part of its ongoing partnership with the Irish Rugby Football Union that began with the men's team in 2016. The campaign emphasizes the inclusivity of rugby and the sense of community it fosters.

Rugby sponsorship Vodafone women's sports