Campaign Diaries
Sky assembles leading rugby voices for an epic finish to the All Blacks’ season
Goal: To provide expert coverage of rugby matches
Media: Sky Sport, Three, ThreeNow
Summary: Sky is organizing extensive coverage for the conclusion of the All Blacks' 2026 rugby season, featuring prominent commentators and pundits. They will cover the Bledisloe Cup and the Nations Championship, with live broadcasts on Sky Sport and free-to-air channels. Additional programs such as The Breakdown will offer previews and reviews of the matches.
Campaign Diaries
No Brand Diaries found.
Sky unveils line-up for New Zealand’s biggest Summer of Cricket
Source: https://stoppress.co.nz/news/sky-unveils-line-up-for-new-zealands-biggest-summer-of-cricket/
Goal: To bring fans closer to cricket and enhance the viewing experience.
Claim: Cricket is back on Sky
Media: Sky Sport, Sky Sport Now
Summary: Sky has announced its coverage for the 2026/27 Summer of Cricket, featuring home internationals of the Blackcaps and White Ferns against India, Bangladesh, and Sri Lanka. The season will showcase multiple formats of the game, with a commentary team including renowned cricket players and analysts, and will also include Hindi commentary through a partnership with Sony Pictures Networks India to enhance accessibility for audiences.
Campaign Diaries
No Brand Diaries found.
Advertising: Sky Launches New Spot for the Champions League
Source: https://brand-news.it/comunicazione/adv/pubblicita-sky-lancia-il-nuovo-spot-per-la-champions-league/
Goal: Promote exclusive UEFA Champions League coverage
Claim: More teams, more football, more spectacle
Media: Television and digital platforms
Summary: Sky has launched a new advertisement for the UEFA Champions League, featuring a creative metaphorical adventure of treasure hunting in football. The campaign highlights Sky's exclusive rights to broadcast 185 of the 203 Champions League matches alongside UEFA Europa League and UEFA Conference League matches for the next three years.
Campaign Diaries
No Brand Diaries found.
Your Home Advantage: With this campaign, Sky makes fans eager for the Bundesliga start
Goal: Generate excitement for the start of the Bundesliga season
Claim: Get ready for Bundesliga
Media: television, digital
Summary: The campaign 'Your Home Advantage' by Sky aims to ignite enthusiasm among fans for the upcoming Bundesliga season. By utilizing various media channels, Sky emphasizes the unique benefits of watching matches from home, aligning with the passionate spirit of German football.
Campaign Diaries
No Brand Diaries found.
Kickoff to the Bundesliga: Sky Reports 19 Hours Every Weekend – Now Live from the Stadiums
Goal: To provide comprehensive live coverage of Bundesliga matches
Claim: Live coverage every weekend for 19 hours
Media: Television, Online Streaming
Summary: Sky is launching its coverage of the Bundesliga, providing live broadcasts from the stadiums every weekend for a total of 19 hours. This initiative aims to enhance viewer engagement and deliver comprehensive sports coverage.
Campaign Diaries
No Brand Diaries found.
