Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Advertising: Sky Launches New Spot for the Champions League

Brand: Sky

Campaign: Champions League Spot

Source: https://brand-news.it/comunicazione/adv/pubblicita-sky-lancia-il-nuovo-spot-per-la-champions-league/

Goal: Promote exclusive UEFA Champions League coverage

Claim: More teams, more football, more spectacle

Media: Television and digital platforms

Summary: Sky has launched a new advertisement for the UEFA Champions League, featuring a creative metaphorical adventure of treasure hunting in football. The campaign highlights Sky's exclusive rights to broadcast 185 of the 203 Champions League matches alongside UEFA Europa League and UEFA Conference League matches for the next three years.

Croatia

1,500 Matches Turned into One Big Football Show

Brand: Sky Sports

Campaign: Welcome to the Show

Source: https://www.media-marketing.com/vijesti/1-500-utakmica-pretvoreno-je-u-jednu-veliku-fudbalsku-predstavu/

Goal: To unify multiple football competitions under a single platform and enhance fan engagement.

Claim: More than 1,500 live matches this season.

Media: Television, cinema, BVOD platforms, social media, digital channels, outdoor

Summary: Sky Sports has launched a major campaign called 'Welcome to the Show' to combine various football leagues into one comprehensive viewing experience, highlighting over 1,500 live matches. The campaign features a dynamic 3D activation in Piccadilly Circus and employs tailored creative solutions for each Premier League club, aiming to foster a stronger connection between fans and their respective teams while celebrating the unique essence of each match.

advertising campaign Football Sky Sports sports

Ireland

Out Look: Sky Sports breaks into Premier League season

Brand: Sky Sports

Campaign: Your home of football

Source: https://www.adworld.ie/2026/08/14/out-look-sky-sports-breaks-into-premier-league-season/

Goal: Build anticipation for the new Premier League season

Claim: Your home of football

Media: Out of Home advertising, digital roadside and retail formats

Summary: Sky Sports is launching a campaign under the 'Your home of football' platform to promote the upcoming Premier League season. The OOH campaign features recognizable football players and utilizes creative formats that extend beyond conventional advertising. The campaign includes special installations in Dublin and mobile advertisements near Croke Park, enhancing visibility and engagement during matchday events. PML Group's research supports the effectiveness of innovative OOH formats in capturing attention and driving brand memorability.

advertising campaign launch Football Out of Home Sky Sports