Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga

Brand: Vodafone

Campaign: The Unseen Goal

Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/

Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.

Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube

Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.

Germany

AI Reconstruction: Vodafone and BVB Visualize the First Bundesliga Goal from 1963

Brand: Vodafone

Campaign: KI-Rekonstruktion

Source: https://www.horizont.net/marketing/nachrichten/ki-rekonstruktion-vodafone-und-der-bvb-visualisieren-das-erste-bundesliga-tor-von-1963-235578

Goal: Visualize the first Bundesliga goal from 1963

Summary: Vodafone and Borussia Dortmund (BVB) have collaborated to visualize the first-ever Bundesliga goal scored in 1963 using artificial intelligence technology as part of a campaign to celebrate football history.

AI Bundesliga football history Vodafone

Germany

Your Home Advantage: With this campaign, Sky makes fans eager for the Bundesliga start

Brand: Sky

Campaign: Your Home Advantage

Source: https://www.horizont.net/medien/nachrichten/dein-heimvorteil-mit-dieser-kampagne-macht-sky-lust-auf-den-bundesligastart-235323

Goal: Generate excitement for the start of the Bundesliga season

Claim: Get ready for Bundesliga

Media: television, digital

Summary: The campaign 'Your Home Advantage' by Sky aims to ignite enthusiasm among fans for the upcoming Bundesliga season. By utilizing various media channels, Sky emphasizes the unique benefits of watching matches from home, aligning with the passionate spirit of German football.

Bundesliga football marketing Sky

Germany

After Ten Years: Coca-Cola Becomes a Bundesliga Sponsor Again

Brand: Coca-Cola

Campaign: Bundesliga Sponsorship

Source: https://www.horizont.net/marketing/nachrichten/sportmarketing-coca-cola-wird-wieder-bundesliga-sponsor-235255

Goal: Increase brand visibility in sports

Summary: Coca-Cola has announced that it will become a sponsor of the Bundesliga after a ten-year hiatus. This return to sponsorship aims to enhance the brand's visibility and engagement within the popular football league.

Bundesliga Coca-Cola Football sponsorship

Germany

Kickoff to the Bundesliga: Sky Reports 19 Hours Every Weekend – Now Live from the Stadiums

Brand: Sky

Campaign: Bundesliga Coverage

Source: https://www.horizont.at/medien/news/auftakt-zur-fussball-bundesliga-sky-berichtet-jedes-wochenende-19-stunden—nunmehr-live-aus-den-stadien-102844

Goal: To provide comprehensive live coverage of Bundesliga matches

Claim: Live coverage every weekend for 19 hours

Media: Television, Online Streaming

Summary: Sky is launching its coverage of the Bundesliga, providing live broadcasts from the stadiums every weekend for a total of 19 hours. This initiative aims to enhance viewer engagement and deliver comprehensive sports coverage.

Bundesliga Live Broadcasting sports coverage