Brand Tracker

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Germany

From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga

Brand: Vodafone

Campaign: The Unseen Goal

Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/

Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.

Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube

Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.