Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga

Brand: Vodafone

Campaign: The Unseen Goal

Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/

Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.

Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube

Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.

Brazil

Google Recreates with AI the Historic Goal of Pelé that Was Never Filmed

Brand: Google

Campaign: The Most Beautiful Goal Never Seen

Source: https://www.imagensdemarca.pt/artigo/google-recria-com-ia-o-historico-golo-de-pele-que-nunca-foi-filmado/

Goal: To showcase the potential of artificial intelligence in preserving historical events.

Claim: Using technology to recreate missed historical moments.

Media: Documentary film

Summary: Google DeepMind has introduced a documentary titled 'The Most Beautiful Goal Never Seen,' which utilizes artificial intelligence to recreate Pelé's iconic goal from 1959 that was not filmed. In collaboration with NR Sports, the project combines historical research and advanced technology to accurately depict the atmosphere and elements of the match, highlighting the capabilities of AI in historical preservation.

artificial intelligence documentary Historical Reconstruction