Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Limited-edition Blackcaps Kotahitanga ODI shirt unveiled

Brand: Blackcaps

Campaign: Limited-edition Blackcaps Kotahitanga ODI shirt

Source: https://stoppress.co.nz/news/limited-edition-blackcaps-kotahitanga-odi-shirt-unveiled/

Goal: To celebrate the connection between New Zealand and India through cricket

Claim: Unity through sport

Media: Online retail and selected sporting goods stores

Summary: The Blackcaps have launched a limited-edition shirt to commemorate 100 years of sporting ties between New Zealand and India, designed by artists Ben Thomason, Shiv Narandas, and Jai Pancha. The shirt symbolizes the unity of Māori and Indian cultures, and will be worn during the upcoming Hero Vida ODI series.

UAE

BNW Developments named title sponsor of World Championship of Legends

Brand: BNW Developments

Campaign: World Championship of Legends Sponsorship

Source: https://campaignme.com/bnw-developments-named-title-sponsor-of-world-championship-of-legends/

Goal: To promote BNW Developments through sponsorship of a major cricket tournament

Claim: BNW Developments World Championship of Legends

Summary: BNW Developments has become the title sponsor of the World Championship of Legends (WCL), set to take place in the UAE from October 3 to 18, 2026. Known as the BNW Developments WCL, the tournament marks the T20 league's debut in the Middle East, following two successful seasons in the UK. Season three will feature renowned former international cricketers.

Cricket sponsorship T20 League

New Zealand

Sky unveils line-up for New Zealand’s biggest Summer of Cricket

Brand: Sky

Campaign: 2026/27 Summer of Cricket Coverage

Source: https://stoppress.co.nz/news/sky-unveils-line-up-for-new-zealands-biggest-summer-of-cricket/

Goal: To bring fans closer to cricket and enhance the viewing experience.

Claim: Cricket is back on Sky

Media: Sky Sport, Sky Sport Now

Summary: Sky has announced its coverage for the 2026/27 Summer of Cricket, featuring home internationals of the Blackcaps and White Ferns against India, Bangladesh, and Sri Lanka. The season will showcase multiple formats of the game, with a commentary team including renowned cricket players and analysts, and will also include Hindi commentary through a partnership with Sony Pictures Networks India to enhance accessibility for audiences.

Cricket International Cricket live sports Sky Sport