Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Sky unveils line-up for New Zealand’s biggest Summer of Cricket

Brand: Sky

Campaign: 2026/27 Summer of Cricket Coverage

Source: https://stoppress.co.nz/news/sky-unveils-line-up-for-new-zealands-biggest-summer-of-cricket/

Goal: To bring fans closer to cricket and enhance the viewing experience.

Claim: Cricket is back on Sky

Media: Sky Sport, Sky Sport Now

Summary: Sky has announced its coverage for the 2026/27 Summer of Cricket, featuring home internationals of the Blackcaps and White Ferns against India, Bangladesh, and Sri Lanka. The season will showcase multiple formats of the game, with a commentary team including renowned cricket players and analysts, and will also include Hindi commentary through a partnership with Sony Pictures Networks India to enhance accessibility for audiences.

Tim Rangström Challenges Max Verstappen in Go-Kart Race

Brand: Disney+, ESPN, Red Bull

Campaign: Max vs 100

Source: https://www.resume.se/marknadsforing/kampanj/disney-och-red-bull-i-jattesatsning-svensk-kreator-i-startfallan/

Goal: Expand sports and live entertainment offering

Media: Live broadcast, Sports entertainment

Summary: Swedish media entrepreneur Tim Rangström will compete against four-time Formula 1 champion Max Verstappen in a global live go-kart race called 'Max vs 100', scheduled for September 16 at Silverstone Circuit in the UK. The event, part of a collaboration between Disney+, ESPN, and Red Bull, aims to attract a new generation of fans to live motorsport entertainment. The race will feature 101 go-kart drivers, with Verstappen starting last and racing against 100 others. The event will be hosted by comedian Mo Gilligan and produced by Whisper.

entertainment go-karting live sports