Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Australian brands look offshore as TikTok ad spend jumps 105%

Brand: Hismile

Campaign: TikTok Shop Expansion

Source: https://www.marketing-interactive.com/australian-brands-look-offshore-as-tiktok-ad-spend-jumps-105

Goal: To expand internationally through TikTok Shop

Claim: Our toothpaste becoming the number one top selling oral care brand in the US on TikTok Shop

Media: TikTok

Summary: Australian brands, particularly Hismile, are increasingly using TikTok for international growth, with ad spend surging by 105%. Hismile launched on TikTok Shop in 2023 and aims to generate $50 million in gross merchandise value by 2026, leveraging TikTok to create demand and expand into physical retail markets in the US and UK.

Global

Formula E accelerates on streaming and arrives at Disney+

Brand: Formula E

Campaign: Streaming Partnership with Disney+

Source: https://www.imagensdemarca.pt/artigo/formula-e-acelera-no-streaming-e-chega-ao-disney/

Goal: Expand international reach of the Formula E championship

Claim: A historic moment for Formula E

Media: Disney+, ESPN+

Summary: The Formula E championship is set to arrive on Disney+ starting the 2026/27 season, following a multi-year agreement that will allow viewers to watch all races live in most international markets. This partnership signifies a new step in the championship's international expansion, coinciding with the debut of the new GEN4 race cars, which are the fastest and most powerful in the history of Formula E.

Disney Formula E international expansion streaming

Brunei

Brunei Week to debut at Singapore’s Grand Market Sept 5-7

Brand: Brunei Economic Development Board

Campaign: Brunei Week

Source: https://www.bizbrunei.com/2025/06/brunei-week-to-debut-at-singapores-grand-market-sept-5-7/

Goal: Support local businesses in expanding abroad

Summary: Brunei businesses are invited to participate in the inaugural Brunei Week at the Grand Market in Singapore from September 5 to 7. Organized by MakBesar, the event aims to showcase 20 local brands in a dedicated national pavilion, providing opportunities for engagement with consumers and distributors. The Brunei Economic Development Board supports the initiative by sponsoring booth space and logistics for eligible participants.

consumer engagement international expansion local business