Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

From the Winning Idea: The Audience at the Wedding and Before the First Shot

Brand: Svadba

Campaign: Pre-release Engagement Campaign

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-publika-na-svadbi-i-prije-prvog-kadra/

Goal: Generate interest before film release and convert it to ticket sales

Media: Social media

Summary: The pre-release campaign for the film 'Svadba' aimed to build interest among audiences prior to its screening by engaging with them on social media. Despite the challenges of the Croatian film distribution market, the campaign utilized the film's cast to connect with diverse local audiences, showcasing their chemistry and humor through interactive content. Community management played a crucial role in adapting to audience reactions and maintaining engagement.

Japan

Considering Collaboration with Recommended Idols: ‘Tell Us Your Favorite Idol Who Loves Gong cha’ – Nearly 3000 Responses Received

Brand: Gong cha

Campaign: Tell us your favorite idol who loves Gong cha

Source: https://www.advertimes.com/20260828/article555798/

Goal: Engage fans to share their favorite idols associated with Gong cha

Media: Social Media

Summary: Gong cha Japan launched a campaign on social media asking fans to share their favorite idols who enjoy Gong cha, resulting in nearly 3,000 responses including names of idols and photos of fans enjoying the drink. This initiative aims to connect with fans and gather insights for future collaborations with influencers and celebrities.

fan interaction Social Media Engagement

Japan

“Inedible Foods” Decorate the Store: MoMA’s Faux Food Pop-Up Records Unprecedented Social Media Response

Brand: MoMA

Campaign: MoMA Mart A Faux-Food Pop-Up

Source: https://www.advertimes.com/20260821/article554450/

Goal: To create a visually appealing shopping experience that encourages purchases.

Media: Social Media

Summary: The MoMA Design Store in Japan launched 'MoMA Mart A Faux-Food Pop-Up', featuring a range of faux food products displayed in a supermarket-style setup. The campaign aimed to evoke humor and a sense of relaxation through the design of inedible food items. It successfully gained significant attention on social media, resulting in record engagement and increased brand awareness.

faux food pop-up store retail experience Social Media Engagement

Ireland

FIFA World 2026 Cup Delivers Major Boost to RTÉ

Brand: RTÉ

Campaign: FIFA World Cup 2026 Coverage

Source: https://www.adworld.ie/2026/08/07/fifa-world-2026-cup-delivers-major-boost-to-rte/

Goal: To provide extensive coverage of the FIFA World Cup and engage audiences through multiple channels.

Media: Television, RTÉ Player, Social Media

Summary: RTÉ's coverage of the 2026 FIFA World Cup reached three million adults on television and generated over 25 million streams on RTÉ Player. The average television audience was 1.1 million, with increased viewership for key matches. The streaming platform saw significant growth, with the final match setting a streaming record. RTÉ also engaged audiences through social media with 122 million content impressions.

Social Media Engagement streaming Television Coverage World Cup