Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

From the Winning Idea: The Audience at the Wedding and Before the First Shot

Brand: Svadba

Campaign: Pre-release Engagement Campaign

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-publika-na-svadbi-i-prije-prvog-kadra/

Goal: Generate interest before film release and convert it to ticket sales

Media: Social media

Summary: The pre-release campaign for the film 'Svadba' aimed to build interest among audiences prior to its screening by engaging with them on social media. Despite the challenges of the Croatian film distribution market, the campaign utilized the film's cast to connect with diverse local audiences, showcasing their chemistry and humor through interactive content. Community management played a crucial role in adapting to audience reactions and maintaining engagement.

Middle East

Empire Entertainment transforms Spider-Man: Brand New Day into a cultural moment

Brand: Sony Pictures

Campaign: Spider-Man: Brand New Day

Source: https://campaignme.com/how-empire-entertainment-transformed-spider-man-brand-new-day-into-a-cultural-moment/

Goal: Create a cultural moment around the film's release

Media: traditional media, digital media, social media, out-of-home marketing, CTV

Summary: Empire Entertainment transformed the release of 'Spider-Man: Brand New Day' into a significant cultural moment by engaging audiences across the Middle East with a tailored marketing campaign. This included a mix of traditional and digital media, experiential activations, and high-impact out-of-home marketing, contributing to record-breaking box office results.

Box Office Success Cultural Engagement experiential marketing Film Marketing