Campaign Diaries
Empire Entertainment transforms Spider-Man: Brand New Day into a cultural moment
Goal: Create a cultural moment around the film's release
Media: traditional media, digital media, social media, out-of-home marketing, CTV
Summary: Empire Entertainment transformed the release of 'Spider-Man: Brand New Day' into a significant cultural moment by engaging audiences across the Middle East with a tailored marketing campaign. This included a mix of traditional and digital media, experiential activations, and high-impact out-of-home marketing, contributing to record-breaking box office results.
Campaign Diaries
No Brand Diaries found.
Preview: Archer Troy and Sony Pictures Created the Spider Web Neighborhood
Goal: Create an immersive experience for fans
Media: Google Maps and local neighborhood engagement
Summary: The campaign to promote Spider-Man: Brand New Day transformed a neighborhood in Mexico into an immersive movie experience, with local businesses adopting names and graphics inspired by Spider-Man. This initiative invited fans to explore the streets while discovering references to the Marvel universe, strengthening the connection between the film and the Mexican audience.
Campaign Diaries
No Brand Diaries found.
