Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

The Significance of the Japanese Theme Song: Why the Unusual Collaboration Between Mrs. GREEN APPLE and Spider-Man Happened

Brand: Mrs. GREEN APPLE

Campaign: Brand New Promotion

Source: https://www.advertimes.com/20260901/article555297/

Goal: Engage both existing Marvel fans and those unfamiliar with the franchise

Claim: Creating a meaningful Japanese theme song experience

Media: OOH, vision jack, flags in Shibuya

Summary: The promotional campaign for the movie 'Spider-Man: Brand New Day' features a collaboration between Mrs. GREEN APPLE, who created the Japanese theme song 'Brand New', and Sony Pictures Entertainment. The campaign aims to integrate the song with film promotions to attract both existing Marvel fans and new viewers. The initiative was driven by a strong passion from the band’s frontman, Motoki Omori, who emphasized the importance of properly contextualizing the theme song within the broader Marvel franchise.

Netherlands

BMW drivers angry about unsolicited Spider-Man advertisement on their display

Brand: BMW

Campaign: null

Source: https://www.adformatie.nl/tech/customer-experience/bmw-rijders-boos-om-spider-man-reclame-op-display

Goal: Address customer dissatisfaction.

Media: display advertisements

Summary: BMW drivers are upset about unsolicited Spider-Man advertisements appearing on their vehicle displays. The unexpected ads have caused frustration among the owners, highlighting the impact of targeted advertising in cars.

advertising BMW Spider-Man

Netherlands

BMW had no plans for ads on your car screen, but is now happily promoting Spider-Man

Brand: BMW

Campaign: Spider-Man Promotion

Source: https://www.adformatie.nl/tech/customer-experience/bmw-breekt-belofte-om-geen-reclames-in-je-auto-te-tonen

Goal: Promote BMW vehicles with Spider-Man theme

Media: auto screens

Summary: BMW is now promoting Spider-Man on in-car screens, despite previously having no plans for advertisements on such platforms. This marks a shift in their advertising strategy.

advertising BMW Spider-Man

Global

Have you spotted Spider-Man’s newest ride?

Brand: BMW

Campaign: The big screen

Source: https://www.marketing-interactive.com/have-you-spotted-spider-man-s-newest-ride

Goal: Connect the brand with Spider-Man's global fanbase and reinforce positioning around innovation and technology

Media: Film, Global marketing campaign, In-car features

Summary: BMW partners with Sony Pictures for Spider-Man: Brand New Day, integrating its electric vehicles into the film's storyline and launching a global campaign featuring a father and son encountering Spider-Man. The campaign aims to connect with fans and showcase BMW's technology, including a Spider-Man-themed in-car experience. The collaboration also features a unique concept vehicle with dynamic graphics.

BMW electric vehicles innovation Marketing Campaign Spider-Man

Mexico

Preview: Archer Troy and Sony Pictures Created the Spider Web Neighborhood

Brand: Sony Pictures

Campaign: El Barrio de la Telaraña

Source: https://www.adlatina.com/publicidad/preestreno-archer-troy-y-sony-pictures-crearon-el-barrio-de-la-telaraa

Goal: Create an immersive experience for fans

Media: Google Maps and local neighborhood engagement

Summary: The campaign to promote Spider-Man: Brand New Day transformed a neighborhood in Mexico into an immersive movie experience, with local businesses adopting names and graphics inspired by Spider-Man. This initiative invited fans to explore the streets while discovering references to the Marvel universe, strengthening the connection between the film and the Mexican audience.

immersive experience local businesses Marvel Spider-Man

Germany

Flip & Foldable: Samsung Teams Up with Spider-Man for the Launch of the New Galaxy Z Series

Brand: Samsung

Campaign: Galaxy Z Series Launch with Spider-Man

Source: https://www.horizont.net/marketing/nachrichten/flip–foldable-samsung-spannt-spider-man-fuer-den-launch-der-neuen-galaxy-z-serie-ein-235187

Goal: Promote the new Galaxy Z series smartphone

Summary: Samsung has partnered with Spider-Man for the launch of its new Galaxy Z series, aiming to leverage the popular character's appeal to enhance brand visibility and attract customers to the new product line.

brand partnership smartphone Spider-Man

Croatia

Samsung creates a Spider-Man phone that can survive a superhero life

Brand: Samsung

Campaign: Spider-Man: Brand New Day

Source: https://www.media-marketing.com/vijesti/samsung-za-spider-mana-pravi-telefon-koji-moze-prezivjeti-superherojski-zivot/

Goal: Promote the new Samsung Galaxy devices in collaboration with the Spider-Man film.

Claim: A brand new shape for a Brand New Day

Media: Television, Digital Platforms

Summary: Samsung Electronics America collaborated with Sony Pictures Entertainment to promote the new Galaxy devices through a campaign centered around Spider-Man and his challenges. The campaign features a two-minute film showcasing a phone designed to withstand the superhero's lifestyle, leveraging interactive digital content like the Spidey Tracker. The campaign aims to engage both Spider-Man fans and tech enthusiasts, building excitement for the upcoming Galaxy Unpacked event.

Brand Collaboration Samsung Spider-Man

Global

Samsung gives Spider-Man a phone worthy of a superhero

Brand: Samsung

Campaign: Spider-Man: Brand New Day

Source: https://www.marketing-interactive.com/samsung-gives-spider-man-a-phone-worthy-of-a-superhero

Goal: Integrate Samsung Galaxy devices into the Spider-Man universe and build anticipation for the upcoming film.

Media: Cinematic campaign, social channels, dedicated website

Summary: Samsung debuted a cinematic campaign in collaboration with Sony Pictures, featuring Jacob Batalon as Spider-Man's Ned Leeds. The campaign showcases Samsung Galaxy devices being used in a superhero context and connects with fans through an interactive experience called the 'Spidey Tracker'. This partnership aims to highlight shared values of innovation and resilience while creating an authentic story that aligns with the excitement of the upcoming Spider-Man film.

//www.youtube.com/embed/fUE_T6qaroI

Galaxy Fold Marketing Campaign Samsung Spider-Man