Welcome to the automated Brand Tracker diaries.
Have you spotted Spider-Man’s newest ride?
Source: https://www.marketing-interactive.com/have-you-spotted-spider-man-s-newest-ride
Goal: Connect the brand with Spider-Man's global fanbase and reinforce positioning around innovation and technology
Media: Film, Global marketing campaign, In-car features
Summary: BMW partners with Sony Pictures for Spider-Man: Brand New Day, integrating its electric vehicles into the film's storyline and launching a global campaign featuring a father and son encountering Spider-Man. The campaign aims to connect with fans and showcase BMW's technology, including a Spider-Man-themed in-car experience. The collaboration also features a unique concept vehicle with dynamic graphics.
Preview: Archer Troy and Sony Pictures Created the Spider Web Neighborhood
Goal: Create an immersive experience for fans
Media: Google Maps and local neighborhood engagement
Summary: The campaign to promote Spider-Man: Brand New Day transformed a neighborhood in Mexico into an immersive movie experience, with local businesses adopting names and graphics inspired by Spider-Man. This initiative invited fans to explore the streets while discovering references to the Marvel universe, strengthening the connection between the film and the Mexican audience.
Flip & Foldable: Samsung Teams Up with Spider-Man for the Launch of the New Galaxy Z Series
Goal: Promote the new Galaxy Z series smartphone
Summary: Samsung has partnered with Spider-Man for the launch of its new Galaxy Z series, aiming to leverage the popular character's appeal to enhance brand visibility and attract customers to the new product line.
Samsung creates a Spider-Man phone that can survive a superhero life
Goal: Promote the new Samsung Galaxy devices in collaboration with the Spider-Man film.
Claim: A brand new shape for a Brand New Day
Media: Television, Digital Platforms
Summary: Samsung Electronics America collaborated with Sony Pictures Entertainment to promote the new Galaxy devices through a campaign centered around Spider-Man and his challenges. The campaign features a two-minute film showcasing a phone designed to withstand the superhero's lifestyle, leveraging interactive digital content like the Spidey Tracker. The campaign aims to engage both Spider-Man fans and tech enthusiasts, building excitement for the upcoming Galaxy Unpacked event.
Samsung gives Spider-Man a phone worthy of a superhero
Source: https://www.marketing-interactive.com/samsung-gives-spider-man-a-phone-worthy-of-a-superhero
Goal: Integrate Samsung Galaxy devices into the Spider-Man universe and build anticipation for the upcoming film.
Media: Cinematic campaign, social channels, dedicated website
Summary: Samsung debuted a cinematic campaign in collaboration with Sony Pictures, featuring Jacob Batalon as Spider-Man's Ned Leeds. The campaign showcases Samsung Galaxy devices being used in a superhero context and connects with fans through an interactive experience called the 'Spidey Tracker'. This partnership aims to highlight shared values of innovation and resilience while creating an authentic story that aligns with the excitement of the upcoming Spider-Man film.