Brand Tracker

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Japan

The Significance of the Japanese Theme Song: Why the Unusual Collaboration Between Mrs. GREEN APPLE and Spider-Man Happened

Brand: Mrs. GREEN APPLE

Campaign: Brand New Promotion

Source: https://www.advertimes.com/20260901/article555297/

Goal: Engage both existing Marvel fans and those unfamiliar with the franchise

Claim: Creating a meaningful Japanese theme song experience

Media: OOH, vision jack, flags in Shibuya

Summary: The promotional campaign for the movie 'Spider-Man: Brand New Day' features a collaboration between Mrs. GREEN APPLE, who created the Japanese theme song 'Brand New', and Sony Pictures Entertainment. The campaign aims to integrate the song with film promotions to attract both existing Marvel fans and new viewers. The initiative was driven by a strong passion from the band’s frontman, Motoki Omori, who emphasized the importance of properly contextualizing the theme song within the broader Marvel franchise.