Campaign Diaries
The penetration into ‘the living room’: Co-creation starting from ‘affection’… Learning from Mrs. GREEN APPLE about how to build future connections and relationships between brands and consumers.
Source: https://www.advertimes.com/20261013/article560404/
Goal: To expand the reach and activities of Mrs. GREEN APPLE globally.
Media: Media roundtable events
Summary: Universal Music held a media roundtable on October 9 to discuss the thoughts and business structure supporting Mrs. GREEN APPLE. Unlike typical promotional events for new music, this gathering aimed to highlight broader entertainment possibilities and the future vision for the artist. The Project-MGA team, established in collaboration with Mrs. GREEN APPLE, focuses on innovative approaches to music and entertainment, marking a new phase for the artist.
Campaign Diaries
No Brand Diaries found.
The Significance of the Japanese Theme Song: Why the Unusual Collaboration Between Mrs. GREEN APPLE and Spider-Man Happened
Source: https://www.advertimes.com/20260901/article555297/
Goal: Engage both existing Marvel fans and those unfamiliar with the franchise
Claim: Creating a meaningful Japanese theme song experience
Media: OOH, vision jack, flags in Shibuya
Summary: The promotional campaign for the movie 'Spider-Man: Brand New Day' features a collaboration between Mrs. GREEN APPLE, who created the Japanese theme song 'Brand New', and Sony Pictures Entertainment. The campaign aims to integrate the song with film promotions to attract both existing Marvel fans and new viewers. The initiative was driven by a strong passion from the band’s frontman, Motoki Omori, who emphasized the importance of properly contextualizing the theme song within the broader Marvel franchise.
Campaign Diaries
No Brand Diaries found.
Mrs. GREEN APPLE’s Unstoppable Momentum During Summer Vacation: Summary for Early 2026
Source: https://www.advertimes.com/20260815/article553748/
Goal: Promote a new black glasses label
Claim: A new approach to eyewear advertising
Media: Social media, television
Summary: The article discusses Mrs. GREEN APPLE's ongoing activities, highlighting their 10-year anniversary exhibition and the promotional campaign for a new black glasses design label 'QRO' launched by megane-top. The campaign includes a teaser ad featuring a composite model inspired by the band, which gained attention on social media before the official product launch and associated TV commercials.
Campaign Diaries
No Brand Diaries found.
