Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Grindin Coffee: Lavazza, Pharrell Williams and Pusha T Turn ‘Grind’ into a Joint Coffee Concept

Brand: Lavazza

Campaign: Grindin Coffee

Source: https://www.horizont.at/marketing/news/grindin-coffee-lavazza-pharrell-williams-und-pusha-t-machen-den-grind-zum-gemeinsamen-kaffee-konzept-103594

Goal: Collaborate on a unique coffee concept

Summary: Lavazza has partnered with Pharrell Williams and Pusha T to create a unique coffee concept called 'Grindin Coffee'. This collaboration emphasizes the artistry and hustle involved in coffee-making.

Global

Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

Brand: Mattel

Campaign: Partnership with Bluey

Source: https://www.adweek.com/brand-marketing/mattel-partners-with-bluey-as-it-shifts-from-toy-maker-to-building-fandom/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=8

Goal: Transition from a toy maker to a brand management company building lifelong fans

Media: Toys, Entertainment, Live Experiences, Digital Experiences

Summary: Mattel has entered a multi-year global licensing partnership with BBC Studios to incorporate characters from the animated series Bluey into five of its major brands. This partnership signifies Mattel's shift from being solely a toy manufacturer to a broader play and entertainment company, emphasizing emotional connections and engagement with fans across various platforms. The initiative is part of a larger strategy to create a franchise ecosystem that integrates toys, entertainment, and live experiences, aiming to foster multigenerational fandom.

Bluey brand partnership Fandom Building Mattel Transformation

Germany

Flip & Foldable: Samsung Teams Up with Spider-Man for the Launch of the New Galaxy Z Series

Brand: Samsung

Campaign: Galaxy Z Series Launch with Spider-Man

Source: https://www.horizont.net/marketing/nachrichten/flip–foldable-samsung-spannt-spider-man-fuer-den-launch-der-neuen-galaxy-z-serie-ein-235187

Goal: Promote the new Galaxy Z series smartphone

Summary: Samsung has partnered with Spider-Man for the launch of its new Galaxy Z series, aiming to leverage the popular character's appeal to enhance brand visibility and attract customers to the new product line.

brand partnership smartphone Spider-Man