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Samsung gives Spider-Man a phone worthy of a superhero
Source: https://www.marketing-interactive.com/samsung-gives-spider-man-a-phone-worthy-of-a-superhero
Goal: Integrate Samsung Galaxy devices into the Spider-Man universe and build anticipation for the upcoming film.
Media: Cinematic campaign, social channels, dedicated website
Summary: Samsung debuted a cinematic campaign in collaboration with Sony Pictures, featuring Jacob Batalon as Spider-Man's Ned Leeds. The campaign showcases Samsung Galaxy devices being used in a superhero context and connects with fans through an interactive experience called the 'Spidey Tracker'. This partnership aims to highlight shared values of innovation and resilience while creating an authentic story that aligns with the excitement of the upcoming Spider-Man film.