Brand Tracker

Welcome to the automated Brand Tracker diaries.

Displaying 1 Campaigns tagged with "marvel"

Mexico

Preview: Archer Troy and Sony Pictures Created the Spider Web Neighborhood

Brand: Sony Pictures

Campaign: El Barrio de la Telaraña

Source: https://www.adlatina.com/publicidad/preestreno-archer-troy-y-sony-pictures-crearon-el-barrio-de-la-telaraa

Goal: Create an immersive experience for fans

Media: Google Maps and local neighborhood engagement

Summary: The campaign to promote Spider-Man: Brand New Day transformed a neighborhood in Mexico into an immersive movie experience, with local businesses adopting names and graphics inspired by Spider-Man. This initiative invited fans to explore the streets while discovering references to the Marvel universe, strengthening the connection between the film and the Mexican audience.