Disney+ and Hulu

Comments off | By · July 30, 2026

Campaign Diaries

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Disney+ and Hulu Turn Old Video Store Format into Streaming Advertisement

Brand: Disney+ and Hulu
Campaign: Throwbacks Rewind Corner

Source: https://www.media-marketing.com/vijesti/disney-i-hulu-pretvorili-stari-format-videoteke-u-reklamu-za-streaming/

Goal: To evoke nostalgia and promote content from the 1990s and 2000s

Media: Physical installation, social media

Summary: Disney+ and Hulu created a physical installation called Throwbacks Rewind Corner in Los Angeles, resembling a nostalgic video rental store from the VHS and DVD era. This setup allowed visitors to interact with selected scenes and share content on social media, reviving interest in older content while promoting their streaming service. The campaign is part of a larger strategy to reintroduce 1990s and 2000s media to audiences as seasonal events, transforming archived content into a social experience.

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90s media nostalgia physical installation streaming
Published: July 30, 2026
Tracked Brands
Disney+ and Hulu (1)
Brand
Disney+ and Hulu Campaign: Throwbacks Rewind Corner Source: https://www.media-marketing.com/vijesti/disney-i-hulu-pretvorili-stari-format-videoteke-u-reklamu-za-streaming/ Goal: To evoke nostalgia and promote content from the 1990s...