Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Prime Video increases investment in Norwegian drama: – We are increasing our investments

Brand: Prime Video

Campaign: Rinnan

Source: https://www.kampanje.com/premium/prime-video-lager-norsk-drama-vi-oker-investeringene/1022871

Goal: To establish Prime Video's presence in the Nordic region through local drama production

Media: Streaming service

Summary: Prime Video is set to launch its first original Norwegian drama series, 'Rinnan', produced in collaboration with TV 2 and Miso Film. The show, which comprises four episodes, explores a dark chapter in Norwegian history during World War II, following the story of Henry Rinnan. The collaboration aims to strengthen Prime Video's position in the Nordic region by showcasing local productions, reflecting the streaming service's commitment to investing in regional content.

Japan

FamilyMart Launches ‘VIVANT’ Colored Socks and Towel Handkerchiefs Along with ‘Bepan Manju’

Brand: FamilyMart

Campaign: VIVANT Collaboration

Source: https://www.advertimes.com/20260805/article552888/

Goal: Achieve 30 billion yen in sales by 2026

Media: Official EC site, Retail stores

Summary: FamilyMart is launching a collaboration with the popular TBS drama 'VIVANT', releasing themed socks and towel handkerchiefs starting August 7. The items feature designs inspired by the show's motifs and are part of FamilyMart's apparel brand 'Convenience Wear', aiming for significant sales growth. Additionally, a limited edition product called 'Bepan Manju' will be available starting August 18. The collection showcases key elements of the drama, including color schemes and branding that relate to the show's narrative.

apparel collaboration drama merchandise