Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Skechers spotlights movement and personal expression in SEVENTEEN-led campaign

Campaign: Moves with you

Source: https://www.marketing-interactive.com/skechers-spotlights-movement-and-personal-expression-in-seventeen-led-campaign

Goal: To highlight movement and personal expression through footwear and apparel

Claim: Moves with you

Media: Television commercial, short-form videos, online and offline experiences

Summary: Skechers has launched its 'Moves with you' campaign featuring K-pop stars DK, Seungkwan, and Dino from SEVENTEEN. The campaign showcases the members enjoying activities while wearing Skechers footwear and introduces apparel featuring their original illustrations. Created by the independent agency AdONCE, the campaign aims to reflect the distinct personalities of the members and engage their fanbase, CARATs.

Japan

FamilyMart Launches ‘VIVANT’ Colored Socks and Towel Handkerchiefs Along with ‘Bepan Manju’

Brand: FamilyMart

Campaign: VIVANT Collaboration

Source: https://www.advertimes.com/20260805/article552888/

Goal: Achieve 30 billion yen in sales by 2026

Media: Official EC site, Retail stores

Summary: FamilyMart is launching a collaboration with the popular TBS drama 'VIVANT', releasing themed socks and towel handkerchiefs starting August 7. The items feature designs inspired by the show's motifs and are part of FamilyMart's apparel brand 'Convenience Wear', aiming for significant sales growth. Additionally, a limited edition product called 'Bepan Manju' will be available starting August 18. The collection showcases key elements of the drama, including color schemes and branding that relate to the show's narrative.

apparel collaboration drama merchandise