Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Skechers spotlights movement and personal expression in SEVENTEEN-led campaign

Campaign: Moves with you

Source: https://www.marketing-interactive.com/skechers-spotlights-movement-and-personal-expression-in-seventeen-led-campaign

Goal: To highlight movement and personal expression through footwear and apparel

Claim: Moves with you

Media: Television commercial, short-form videos, online and offline experiences

Summary: Skechers has launched its 'Moves with you' campaign featuring K-pop stars DK, Seungkwan, and Dino from SEVENTEEN. The campaign showcases the members enjoying activities while wearing Skechers footwear and introduces apparel featuring their original illustrations. Created by the independent agency AdONCE, the campaign aims to reflect the distinct personalities of the members and engage their fanbase, CARATs.

Asia

G-DRAGON Takes His McDonald’s Obsession on an Asia Tour

Brand: McDonald’s

Campaign: G-DRAGON Collaboration

Source: https://www.marketing-interactive.com/g-dragon-takes-his-mcdonald-s-obsession-on-an-asia-tour

Goal: To promote a new Asia-wide collaboration menu item and merchandise with G-DRAGON

Media: short film, social media

Summary: G-DRAGON is starring in a new campaign film for McDonald's as part of an Asia-wide collaboration that showcases his love for the brand. The campaign includes a new menu item featuring Gochujang butter sauce across 13 Asian markets, and G-DRAGON's label will release limited-edition merchandise. The campaign aims to engage fans and promote the collaboration.

collaboration fast food K-pop limited edition

South Korea

Why is LG Electronics creating a K-pop group?

Brand: LG Electronics

Campaign: AI-DOL

Source: https://www.marketing-interactive.com/why-is-lg-electronics-creating-a-k-pop-group

Goal: To promote the latest washer-dryer through an innovative K-pop group.

Media: Digital screens, Instagram

Summary: LG Electronics has created a K-pop-style girl group called AI-DOL to promote its latest washer-dryer. The group consists of five members, each representing a key feature of the appliance, and they adopt a 'Neo Y2K' concept. AI-DOL has released a song, 'I WASH,' which became popular on Instagram. The campaign aims to engage consumers in a novel way with a familiar product.

AI Technology digital marketing K-pop

South Korea

How CASETiFY is making personalisation pop with G-DRAGON

Brand: CASETiFY

Campaign: MAKE iT YOURS

Source: https://www.marketing-interactive.com/how-casetify-is-making-personalisation-pop-with-g-dragon

Goal: Promote personalisation in tech accessories

Summary: CASETiFY is celebrating its 15th anniversary by launching the 'MAKE iT YOURS' collection in collaboration with K-pop artist G-DRAGON. This collection features customisable tech accessories and plush items designed for personal expression using a new mix-and-match system called 'CASETiFY PLAYSET'. It includes a range of products such as impact cases, jelly wristlets, and plush characters, as well as an interactive experience at their flagship store in Seoul.

G-DRAGON K-pop personalisation tech accessories

Czech Republic

Oreo Teams Up with K-pop Group BTS to Introduce Limited Edition Cookies

Brand: Oreo

Campaign: Oreo & BTS Limited Edition Cookies

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/oreo-spojuje-sily-s-k-popovou-skupinou-bts-spolecne-predstavuji-limitovanou-edici-susenek/

Goal: To engage fans and create a larger message for BTS while offering a unique product experience.

Claim: I purple you

Media: Social media, fan engagement

Summary: Oreo has partnered with the K-pop group BTS to launch a limited edition of cookies featuring a purple filling inspired by the traditional hotteok pancake. The campaign encourages fans to share personal messages and offers a chance to win prizes. The cookies boast embossed designs created by BTS members, reflecting their bond with fans. Available in over 80 markets worldwide, this collaboration aims to provide consumers with new flavors and unexpected experiences, promoting the notion of connection within the brand and culture.

collaboration fan engagement K-pop limited edition