Oreo – Show me the case

Campaign Diaries

Latin America

Oreo did not launch cookies, it launched a decision system: the era of co-creation and experiences (why three options?)

Brand: Oreo

Campaign: Twist, Lick, Vote

Source: https://infonegocios.biz/infomiami/oreo-no-lanzo-galletas-lanzo-un-sistema-de-decision-la-era-de-la-cocreacion-y-experiencias-por-que-tres-opciones-2

Goal: To engage consumers in decision-making about flavors

Claim: Consumers vote, and the brand executes

Media: QR codes on packaging

Summary: Oreo has shifted from traditional marketing to a co-creation model, allowing consumers to vote on which of three limited edition flavors should return in 2027. This approach emphasizes true consumer engagement over mere feedback, positioning customers as emotional stakeholders and revolutionizing brand loyalty through experiential design.

Campaign Diaries

No Brand Diaries found.

Global

Before Betting on a New Flavor, Oreo Is Letting Consumers Choose

Brand: Oreo

Campaign: Consumer Flavor Vote

Source: https://www.adweek.com/brand-marketing/before-betting-on-a-new-flavor-oreo-is-letting-consumers-choose/

Goal: To engage consumers in the flavor selection process for a new Oreo product.

Summary: Oreo is launching a new promotion where consumers can vote on one of three speculative flavors – banana pudding, deep-fried cookies, and chicken and waffles. The winning flavor will be stocked in stores next year, allowing consumers to participate directly in product development.

Campaign Diaries

No Brand Diaries found.

consumer engagement flavor voting Oreo

Czech Republic

Oreo Teams Up with K-pop Group BTS to Introduce Limited Edition Cookies

Brand: Oreo

Campaign: Oreo & BTS Limited Edition Cookies

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/oreo-spojuje-sily-s-k-popovou-skupinou-bts-spolecne-predstavuji-limitovanou-edici-susenek/

Goal: To engage fans and create a larger message for BTS while offering a unique product experience.

Claim: I purple you

Media: Social media, fan engagement

Summary: Oreo has partnered with the K-pop group BTS to launch a limited edition of cookies featuring a purple filling inspired by the traditional hotteok pancake. The campaign encourages fans to share personal messages and offers a chance to win prizes. The cookies boast embossed designs created by BTS members, reflecting their bond with fans. Available in over 80 markets worldwide, this collaboration aims to provide consumers with new flavors and unexpected experiences, promoting the notion of connection within the brand and culture.

Campaign Diaries

No Brand Diaries found.

collaboration fan engagement K-pop limited edition

Global

Limited Cookie Edition: How Oreo Together with BTS Wants to Activate a Global Fan Movement

Brand: Oreo

Campaign: Limited Cookie Edition with BTS

Source: https://www.horizont.net/marketing/nachrichten/limitierte-keksedition-wie-oreo-gemeinsam-mit-bts-eine-globale-fan-bewegung-aktivieren-will-235275

Goal: Activate a global fan movement

Summary: Oreo has launched a limited cookie edition in collaboration with BTS, aiming to engage and activate a global fan movement. The partnership is designed to harness the immense popularity of BTS among fans worldwide, leveraging the band's influence to increase brand visibility and engagement.

Campaign Diaries

No Brand Diaries found.

collaboration fan engagement