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Burger King rolls out Whopper Guarantee as part of turnaround effort
Goal: To improve customer satisfaction and address feedback
Claim: We’re Here to Help
Media: linear TV, connected TV, YouTube, social
Summary: Burger King is enhancing its brand elevation efforts with the Whopper Guarantee and the introduction of Your Way Champions. The Whopper Guarantee allows dissatisfied customers to have their burger remade and receive a coupon for a free Whopper. This initiative is part of a broader response to customer feedback and is featured in a new advertisement. The campaign aims to foster better customer relations and has already contributed to sales growth.
Iwo Zakowski: From Burger King to MTG’s Midcore District
Goal: Highlight the quality and freshness of their ingredients
Summary: Iwo Zakowski, who previously worked at Burger King and Supercell, has taken on the role of marketing director for MTG's midcore portfolio. He is recognized for his involvement in the award-winning 'The Moldy Whopper' campaign, which became 2020's most awarded campaign. Zakowski emphasizes the importance of creativity in marketing and brings experience from diverse industries to his new position.