Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Adform connects to other platforms and makes AI accessible through MCP

Brand: Adform

Campaign: Adform AI Advertising Solution

Source: https://www.mam.cz/novinky/online-a-social/2026-10/adform-navazuje-na-dalsi-platformy-a-zpristupnuje-se-ai-skrz-mcp/

Goal: To showcase the integration of AI in advertising through the Adform platform.

Claim: AI simplifies complex advertising tasks.

Media: DMEXCO and Cannes Lions festival presentations.

Summary: Adform unveiled their AI advertising solution at the DMEXCO trade fair, allowing brands and agencies to interact with over 800 features through the Adform Model Context Protocol. The platform was also demonstrated live at the Cannes Lions festival, highlighting the seamless integration of various AI tools directly into the Adform FLOW system, thereby enhancing campaign management efficiency.

Sweden

Iwo Zakowski: From Burger King to MTG’s Midcore District

Brand: Burger King

Campaign: The Moldy Whopper

Source: https://www.resume.se/arbetsliv/folk-pa-vag/fran-moglande-burgare-till-mobilspelsjatte-iwo-zakowski-tar-over-mtgs-midcore-district/

Goal: Highlight the quality and freshness of their ingredients

Summary: Iwo Zakowski, who previously worked at Burger King and Supercell, has taken on the role of marketing director for MTG's midcore portfolio. He is recognized for his involvement in the award-winning 'The Moldy Whopper' campaign, which became 2020's most awarded campaign. Zakowski emphasizes the importance of creativity in marketing and brings experience from diverse industries to his new position.

campaign management fast food marketing video games