Domino's

Campaign Diaries

Netherlands

Domino’s Introduces Beverage Line Frizz and Brings Dirty Soda Trend to the Netherlands

Brand: Domino’s

Campaign: Frizz Drink Line Introduction

Source: https://www.adformatie.nl/marketing/merkstrategie/dominos-lanceert-frizz-haalt-dirty-soda-trend-naar-hier

Goal: To introduce a new beverage line

Claim: Bringing the dirty soda trend to the Netherlands

Summary: Domino's is launching a new beverage line called Frizz, aiming to bring the 'dirty soda' trend to the Netherlands. This initiative is part of their strategy to diversify their offerings and appeal to local tastes.

Campaign Diaries

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How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

Brand: Domino’s

Campaign: Pizza Can’t. The Domino Can

Source: https://www.marketingdive.com/news/how-dominos-is-taking-on-the-big-mac-whopper-and-other-fast-food-icons/828994/

Goal: Drive awareness and trial of the new Domino product

Claim: Pizza Can't. The Domino Can

Media: NFL international season opener on Netflix, Emmys, linear, online video, connected TV, paid digital, social channels, high-impact out-of-home placements

Summary: Domino's has launched the 'Pizza Can't. The Domino Can' campaign to promote its new rectangular Detroit-style personal pizza. The campaign features a hyperbolic, darkly comedic tone, showcasing the pizza's versatility and aiming to disrupt traditional fast-food narratives. It includes various media placements, including ads during significant events like the NFL season opener and the Emmys, as well as social promotions targeting competitors. The brand encourages consumers to evaluate whether the Domino can compete with beloved fast-food items.

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advertising campaign launch fast food Pizza