Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Gen Z perspectives: IMH’s new chapter, new moves and drinks with a twist

Brand: CHAGEE

Campaign: #FindYourCHAGEEPlaydate

Source: https://www.marketing-interactive.com/gen-z-perspectives-imh-s-new-chapter-new-moves-and-drinks-with-a-twist

Goal: Encourage social connections and shared experiences

Summary: CHAGEE Singapore has launched a new campaign aimed at encouraging consumers to reconnect with friends through playdates, coinciding with the launch of its new chrysanthemum tea series.

Netherlands

Domino’s Introduces Beverage Line Frizz and Brings Dirty Soda Trend to the Netherlands

Brand: Domino’s

Campaign: Frizz Drink Line Introduction

Source: https://www.adformatie.nl/marketing/merkstrategie/dominos-lanceert-frizz-haalt-dirty-soda-trend-naar-hier

Goal: To introduce a new beverage line

Claim: Bringing the dirty soda trend to the Netherlands

Summary: Domino's is launching a new beverage line called Frizz, aiming to bring the 'dirty soda' trend to the Netherlands. This initiative is part of their strategy to diversify their offerings and appeal to local tastes.

beverages marketing soda

Italy

San Benedetto Advertising: Spots Airing 2025 with Elisabetta Canalis. Budget Increases

Brand: San Benedetto

Campaign: San Benedetto 2025

Source: https://brand-news.it/brand/alimentari/beverage/pubblicita-san-benedetto-spot-2025-elisabetta-canalis/

Goal: To strengthen brand positioning

Claim: It's not a secret

Media: TV, print (online and offline), digital video, social media

Summary: San Benedetto is launching a new advertising campaign featuring Elisabetta Canalis to promote three strategic assets: San Benedetto Mineral Water, San Benedetto Bar Specialist, and San Benedetto Oat. The campaign started on May 18 and employs an integrated media strategy to maximize coverage and frequency. It includes a humorous narrative and aims to appeal to health-conscious consumers with a new plant-based drink line.

advertising beverages health-conscious marketing

Portugal

Starbucks combines coffee, tonic water, and ice to refresh the summer

Brand: Starbucks

Campaign: Coffee Tonic Summer Range

Source: https://www.imagensdemarca.pt/artigo/starbucks-junta-cafe-agua-tonica-e-gelo-para-refrescar-o-verao/

Goal: To offer refreshing coffee beverage options for the summer.

Summary: Starbucks has partnered with Schweppes to create a new range of Coffee Tonic, combining coffee, tonic water, and ice, aimed at refreshing consumers during the summer. The range includes three beverages: Espresso Tonic, Cold Brew Tonic, and Matcha Tonic. This collaboration reflects a trend in combining coffee with tonic water, appealing to evolving consumer preferences for quality and refreshing options.

beverages Coffee partnership summer