Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

Brand: Mr. Pibb

Campaign: Basketball Culture Campaign

Source: https://www.marketingdive.com/news/how-coca-colas-mr-pibb-became-the-fastest-growing-brand-of-2026/833009/

Goal: Increase brand awareness and consumer trial

Claim: Fastest-growing brand of 2026

Media: Promotional events, sampling, social media

Summary: Coca-Cola's Mr. Pibb has experienced significant growth since its relaunch, becoming the fastest-growing brand of 2026 with over 20% volume growth in Q2. The relaunch strategy focused on targeting 'zillennial' consumers through a campaign centered on basketball culture, and plans for future product extensions, including the Mr. Pibb Black-Current flavor, are underway.

Netherlands

Domino’s Introduces Beverage Line Frizz and Brings Dirty Soda Trend to the Netherlands

Brand: Domino’s

Campaign: Frizz Drink Line Introduction

Source: https://www.adformatie.nl/marketing/merkstrategie/dominos-lanceert-frizz-haalt-dirty-soda-trend-naar-hier

Goal: To introduce a new beverage line

Claim: Bringing the dirty soda trend to the Netherlands

Summary: Domino's is launching a new beverage line called Frizz, aiming to bring the 'dirty soda' trend to the Netherlands. This initiative is part of their strategy to diversify their offerings and appeal to local tastes.

beverages marketing soda