Starbucks

Comments off | By · July 22, 2026

Campaign Diaries

Singapore

Oh, bother! Starbucks celebrates 100 years of Winnie the Pooh

Brand: Starbucks

Campaign: Winnie the Pooh 100th Anniversary Merchandise Collection

Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh

Goal: Celebrate the 100th anniversary of Winnie the Pooh with merchandise

Claim: For a century, Winnie the Pooh has reminded us to be kind, stay curious, and keep a little honey in your heart.

Media: Starbucks stores, LazMall, online sales

Summary: Starbucks is launching a limited-edition merchandise collection on October 20 to celebrate the 100th anniversary of Winnie the Pooh. The collection includes drinkware and accessories inspired by Pooh and his friends, designed to evoke nostalgia and appeal to both longtime fans and new audiences. It aims to bring warmth and connection to everyday routines, available in several Asia Pacific markets.

Campaign Diaries

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anniversary collaboration Disney merchandise nostalgia

Global

Your best creators are already on your payroll

Brand: Starbucks

Campaign: Green Apron Creators

Source: https://campaignme.com/employee-advocacy-your-best-creators-are-already-on-your-payroll/

Goal: To enhance employee advocacy and content creation

Claim: Employees offer unique perspectives that corporate accounts rarely can.

Media: TikTok, social media

Summary: The article discusses the importance of employee advocacy in marketing, highlighting how employees can provide authentic and unique content that resonates better with consumers than traditional corporate messaging. It emphasizes the need for brands to empower their employees to create genuine content based on their firsthand experiences, with examples from major retailers like Starbucks and M&S.

Campaign Diaries

No Brand Diaries found.

content creation Employee Advocacy marketing

Saudi Arabia

Saudi National Day: Starbucks, IMPACT BBDO celebrate how heritage inspires next-gen creativity

Brand: Starbucks

Campaign: عزّنا بتراثنا

Source: https://campaignme.com/saudi-national-day-starbucks-impact-bbdo-celebrate-how-heritage-inspires-new-gen-creativity/

Goal: Celebrate Saudi heritage and inspire new creativity

Claim: Heritage inspires what we create next

Media: Social media, film series

Summary: For Saudi National Day, Starbucks and IMPACT BBDO launched an integrated campaign celebrating Saudi heritage, demonstrating how it inspires contemporary creativity. The campaign features Saudi artists exploring heritage to create original artworks, showcasing the connection between past traditions and future creative expressions.

Campaign Diaries

No Brand Diaries found.

creativity heritage Saudi National Day social storytelling

Spain

Starbucks and Pascual Bring the Protein Trend to On-the-Go Consumption

Brand: Starbucks

Campaign: Protein Trend for On-the-Go Consumption

Source: https://www.reasonwhy.es/actualidad/marketing-starbucks-pascual-proteina-dinamic-protein-latte-matcha

Goal: Promote protein consumption outside the home

Claim: N/A

Media: N/A

Summary: Starbucks and Pascual are leading a trend that focuses on the consumption of protein products for people on the go, aiming to integrate healthy options into casual dining experiences.

Campaign Diaries

No Brand Diaries found.

healthy eating on-the-go Protein Starbucks

UAE

Starbucks turns handwritten names into a message of togetherness

Brand: Starbucks

Campaign: Originals. Stronger Together

Source: https://campaignme.com/starbucks-turns-handwritten-names-into-a-message-of-togetherness/

Goal: To show solidarity and promote togetherness among the diverse population

Claim: Originals. Stronger Together.

Media: Out-of-home (OOH), social media

Summary: Starbucks launched the 'Originals. Stronger Together' campaign to convey a message of solidarity during regional tensions, using handwritten names on cups as a symbol of unity. The campaign featured a large billboard on Sheikh Zayed Road made of real Starbucks cups with different names and scripts, and it was supported by social media engagement, encouraging the public to share their own stories. The initiative focused on celebrating diversity and togetherness without a product-driven approach.

Campaign Diaries

No Brand Diaries found.

diversity public engagement solidarity togetherness

Global

Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.

Brand: Starbucks

Campaign: Unicorn Frappuccino Revival

Source: https://www.adweek.com/brand-marketing/starbucks-unicorn-frappuccino-revival-fueled-a-record-saturday-now-comes-psl-season/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=13

Goal: Revive interest in the Unicorn Frappuccino

Claim: The return of the viral drink

Summary: Starbucks successfully revived its viral Unicorn Frappuccino for a limited time, selling over 2 million drinks in North America in three days, marking the company's highest Saturday sales day in the U.S. The drink's return was a nostalgic nod to its original popularity among millennials and Gen Z.

Campaign Diaries

No Brand Diaries found.

marketing sales Starbucks Unicorn Frappuccino

Global

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Brand: Starbucks

Campaign: Pumpkin Spice Latte Campaign

Source: https://www.marketingdive.com/news/is-starbucks-pumpkin-spice-latte-basic-martha-stewart-answers-in-new-ad/828848/

Goal: Celebrate the return of the Pumpkin Spice Latte and engage fans through user-generated content

Claim: There's Only One PSL

Media: TV, Instagram, TikTok, Facebook, YouTube Shorts

Summary: Starbucks has launched a campaign for its Pumpkin Spice Latte (PSL) featuring Martha Stewart, promoting the drink as a beloved fall tradition while embracing the idea of being 'basic.' The campaign includes a TV spot and social media content highlighting fan engagement and creativity. The PSL returned to stores on August 25.

Campaign Diaries

No Brand Diaries found.

Martha Stewart Pumpkin Spice Latte seasonal marketing user-generated content

Croatia

Martha Stewart Returns

Brand: Starbucks

Campaign: Pumpkin Spice Latte Return

Source: https://www.media-marketing.com/vijesti/martha-stewart-vraca-basic-u-starbucks-modi/

Goal: Celebrate the return of the Pumpkin Spice Latte

Claim: There's Only One PSL

Media: Instagram, TikTok, Facebook, YouTube Shorts, TV

Summary: Starbucks is promoting the return of its Pumpkin Spice Latte (PSL) for the season with a campaign featuring Martha Stewart, addressing its 'basic' reputation positively. In a social media campaign, Stewart humorously embraces the drink's image and connects it to autumn traditions, while a parallel TV campaign celebrates fan culture surrounding PSL. The campaign plays on generational differences through interactions in the videos, showcasing the drink as more than just seasonal but part of a larger community.

Campaign Diaries

No Brand Diaries found.

Martha Stewart Pumpkin Spice Latte Seasonal Campaign Starbucks

Portugal

Starbucks combines coffee, tonic water, and ice to refresh the summer

Brand: Starbucks

Campaign: Coffee Tonic Summer Range

Source: https://www.imagensdemarca.pt/artigo/starbucks-junta-cafe-agua-tonica-e-gelo-para-refrescar-o-verao/

Goal: To offer refreshing coffee beverage options for the summer.

Summary: Starbucks has partnered with Schweppes to create a new range of Coffee Tonic, combining coffee, tonic water, and ice, aimed at refreshing consumers during the summer. The range includes three beverages: Espresso Tonic, Cold Brew Tonic, and Matcha Tonic. This collaboration reflects a trend in combining coffee with tonic water, appealing to evolving consumer preferences for quality and refreshing options.

Campaign Diaries

No Brand Diaries found.

beverages Coffee partnership summer

South Korea

Starbucks Korea raided following controversial ‘Tank Day’ campaign

Brand: Starbucks

Campaign: Tank Day

Source: https://www.marketing-interactive.com/starbucks-korea-raided-following-controversial-tank-day-campaign

Goal: Promote a new line of tumblers

Claim: Put it on the table with a sound of 'Tak!'

Summary: Starbucks Korea's 'Tank Day' marketing campaign faced severe backlash after it coincided with the anniversary of the 1980 Gwangju Uprising. The promotional tagline, 'Put it on the table with a sound of 'Tak!',' drew criticism due to its insensitive historical implications. Following a police raid and internal investigation, Starbucks Korea and its parent company Shinsegae Group issued formal apologies as the controversy led to a significant sales decline and outcry from the public and political figures.

Campaign Diaries

No Brand Diaries found.

apology controversy marketing failure public backlash

Japan

Starbucks Japan and the Collectible Capsule That is Worth More Than Coffee (the Product Becomes an Ecosystem)

Brand: Starbucks

Campaign: Starbucks Joyful Capsule

Source: https://infonegocios.biz/infomiami/starbucks-japon-y-la-capsula-coleccionable-que-vale-mas-que-el-cafe-el-producto-se-convierte-en-ecosistema-2

Goal: To create a collectible product that enhances customer experience and identity expression.

Summary: Starbucks Japan has launched the Starbucks Joyful Capsule, a collection of 75mm plush toys that serve as collectibles, creating a deeper connection to the brand rather than being mere souvenirs. The collection reflects a shift in consumer behavior and retail strategies, emphasizing that the product can become a symbol of social identity and cultural exchange. Designed to resonate with customers on an emotional level, these collectibles extend the life of their associated products beyond the moment of consumption.

Campaign Diaries

No Brand Diaries found.

brand identity collectible commerce consumer behavior

Croatia

From Customized Orders to Starbucks’ Summer Platform

Brand: Starbucks

Campaign: Pink Energy

Source: https://www.media-marketing.com/vijesti/od-prilagodjene-narudzbe-do-ljetne-platforme-starbucksovog-brenda/

Goal: To create a seasonal identity around the Pink Drink and engage customers.

Media: social media, digital channels, physical locations

Summary: Starbucks has developed the Pink Energy campaign to build a broader summer platform around its popular Pink Drink, which evolved from customer adaptations to become a permanent menu item. Launched in late June, the campaign features merchandise and new frozen drink offerings linked by their pink color, focusing on confidence, creativity, and personal atmosphere rather than productivity. The campaign will continue throughout summer across various media.

Campaign Diaries

No Brand Diaries found.

creative marketing Pink Drink Starbucks summer campaign

Brand

Starbucks Campaign: Winnie the Pooh 100th Anniversary Merchandise Collection Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh...