Brand Tracker

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UAE

Starbucks turns handwritten names into a message of togetherness

Brand: Starbucks

Campaign: Originals. Stronger Together

Source: https://campaignme.com/starbucks-turns-handwritten-names-into-a-message-of-togetherness/

Goal: To show solidarity and promote togetherness among the diverse population

Claim: Originals. Stronger Together.

Media: Out-of-home (OOH), social media

Summary: Starbucks launched the 'Originals. Stronger Together' campaign to convey a message of solidarity during regional tensions, using handwritten names on cups as a symbol of unity. The campaign featured a large billboard on Sheikh Zayed Road made of real Starbucks cups with different names and scripts, and it was supported by social media engagement, encouraging the public to share their own stories. The initiative focused on celebrating diversity and togetherness without a product-driven approach.