Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Campaign: Pumpkin Spice Latte Campaign

Source: https://www.marketingdive.com/news/is-starbucks-pumpkin-spice-latte-basic-martha-stewart-answers-in-new-ad/828848/

Goal: Celebrate the return of the Pumpkin Spice Latte and engage fans through user-generated content

Claim: There's Only One PSL

Media: TV, Instagram, TikTok, Facebook, YouTube Shorts

Summary: Starbucks has launched a campaign for its Pumpkin Spice Latte (PSL) featuring Martha Stewart, promoting the drink as a beloved fall tradition while embracing the idea of being 'basic.' The campaign includes a TV spot and social media content highlighting fan engagement and creativity. The PSL returned to stores on August 25.

Finland

Lidl has Discounted Seasonal Vegetables This Summer

Brand: Lidl

Campaign: Seasonal Markets

Source: https://www.markkinointiuutiset.fi/artikkelit/lidl-on-tana-kesana-halpuuttanut-sesongin-hevit

Goal: Encourage sales of seasonal vegetables

Claim: Local produce is particularly important to Finnish consumers

Summary: This summer, Lidl has launched a new concept called Seasonal Markets, which focuses on discounting seasonal vegetables. In August, the primary focus is on domestic vegetables, with cucumbers discounted by 40% and cherry tomatoes by 23%. The campaign has been well-received, with customers showing enthusiasm for trying new fruits and vegetables. The campaign's visibility in stores has been enhanced by strategically placing discounted seasonal products at the front.

discounts local produce seasonal marketing