Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

An English Madness (Mega Price Break of the Store Returns)

Brand: Tienda Inglesa

Campaign: Mega Rompe Precios

Source: https://infonegocios.biz/y-ademas/un-locura-a-la-inglesa-volvio-el-mega-rompe-precios-de-la-tienda

Goal: To offer significant discounts on a wide range of products

Claim: Discounts of up to 60%

Media: In-store, website, mobile app

Summary: Tienda Inglesa has launched its traditional Mega Rompe Precios promotion, offering discounts of up to 60% across various product categories until September 6. The campaign features over 10,000 discounted items, including household goods, technology and appliances. Notable offers include 40% off wines and baby diapers, 30% off beers and frozen foods, and a buy one get one free deal on Dolce Gusto capsules.

Kuwait

Jazeera Airways reveals special promo code with up to 30% off fares for Payday Sale

Brand: Jazeera Airways

Campaign: Payday Sale

Source: https://campaignme.com/jazeera-airways-reveals-special-promo-code-with-up-to-30-off-fares-for-payday-sale/

Goal: Encourage travel and increase bookings

Claim: Up to 30% off fares with promo code PAYDAY30

Media: Jazeera Airways website, mobile app, social media

Summary: Jazeera Airways has launched a new marketing campaign called the Payday Sale, offering travelers up to 30% off fares across all routes and markets using the promo code PAYDAY30. The promotion is valid for bookings from August 20 to 27, 2026, for travel until December 12, 2026, aiming to make travel more affordable and accessible for customers.

air travel discounts promotions

Finland

Lidl has Discounted Seasonal Vegetables This Summer

Brand: Lidl

Campaign: Seasonal Markets

Source: https://www.markkinointiuutiset.fi/artikkelit/lidl-on-tana-kesana-halpuuttanut-sesongin-hevit

Goal: Encourage sales of seasonal vegetables

Claim: Local produce is particularly important to Finnish consumers

Summary: This summer, Lidl has launched a new concept called Seasonal Markets, which focuses on discounting seasonal vegetables. In August, the primary focus is on domestic vegetables, with cucumbers discounted by 40% and cherry tomatoes by 23%. The campaign has been well-received, with customers showing enthusiasm for trying new fruits and vegetables. The campaign's visibility in stores has been enhanced by strategically placing discounted seasonal products at the front.

discounts local produce seasonal marketing

Argentina

Preview: Valor and Papa John’s present an action inspired by cats’ unique kneading

Brand: Papa John’s

Campaign: Amiausadores

Source: https://www.adlatina.com/publicidad/preestreno-valor-y-papa-johns-presentan-una-accin-inspirada-en-el-particular-amasado-de-los-gatos

Goal: Engage cat lovers and promote discounts on pizza

Claim: Cats have always been kneading discounts for their humans

Media: Instagram stories

Summary: The 'Amiausadores' campaign by Papa John’s, created by Valor, reinterprets a typical cat behavior to explain that cats have always been kneading discounts for their humans. In celebration of International Cat Day on August 8, people are invited to share videos of their cats kneading on Instagram, using a pizza slice emoji and tagging the brand, in exchange for a 30% discount on a family pizza. The campaign aims to connect cat lovers with pizza enthusiasts while capitalizing on the recognized behavior of cats.

cats discounts Marketing Campaign Pizza

Uruguay

Up to 60% discount on thousands of products (Tienda Inglesa celebrates ‘An Incredible Anniversary’ and $1,570,000 in prizes)

Brand: Tienda Inglesa

Campaign: An Incredible Anniversary

Source: https://infonegocios.biz/y-ademas/hasta-60-de-descuento-en-miles-de-productos-tienda-inglesa-celebra-un-aniversario-increible-y-1-570-000-en-premios

Goal: To offer significant discounts and promotions for an anniversary celebration

Claim: Up to 60% discount on thousands of products

Media: In-store, website, app

Summary: Tienda Inglesa is celebrating its anniversary with over 12,000 offers, exclusive benefits, and a raffle with prizes totaling $1,570,000. From now until August 16, customers can enjoy discounts of 30%, 40%, and up to 60% on various product categories. Additionally, customers using Scotiabank's Club Card Credit can receive an extra 20% discount on selected items. The campaign also includes a points raffle, with chances to win based on purchases of participating products.

anniversary discounts promotion raffle

Spanish

Ikea turns a tactic of modern football into discounts for sofas

Brand: IKEA

Campaign: null

Source: https://www.reasonwhy.es/actualidad/ikea-convierte-tactica-futbol-moderno-descuentos-sofas

Goal: To use modern football tactics to provide discounts for sofas

Summary: Ikea is implementing a unique marketing strategy by utilizing tactics from modern football to offer discounts on sofas. This innovative approach aims to attract customers through engaging marketing techniques.

discounts furniture marketing