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Up to 60% discount on thousands of products (Tienda Inglesa celebrates ‘An Incredible Anniversary’ and $1,570,000 in prizes)
Goal: To offer significant discounts and promotions for an anniversary celebration
Claim: Up to 60% discount on thousands of products
Media: In-store, website, app
Summary: Tienda Inglesa is celebrating its anniversary with over 12,000 offers, exclusive benefits, and a raffle with prizes totaling $1,570,000. From now until August 16, customers can enjoy discounts of 30%, 40%, and up to 60% on various product categories. Additionally, customers using Scotiabank's Club Card Credit can receive an extra 20% discount on selected items. The campaign also includes a points raffle, with chances to win based on purchases of participating products.
Ikea turns a tactic of modern football into discounts for sofas
Source: https://www.reasonwhy.es/actualidad/ikea-convierte-tactica-futbol-moderno-descuentos-sofas
Goal: To use modern football tactics to provide discounts for sofas
Summary: Ikea is implementing a unique marketing strategy by utilizing tactics from modern football to offer discounts on sofas. This innovative approach aims to attract customers through engaging marketing techniques.