Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Two Finnish Brands Collaborate: Paulig Coffee on Finnair Flights

Brand: Paulig

Campaign: Coffee Partnership

Source: https://www.markkinointiuutiset.fi/artikkelit/kaksi-suomalaisbrandia-yhteistyohon-finnairin-lennoille-pauligin-kahvit

Goal: To provide a high-quality coffee experience at high altitudes

Claim: Experience Finnish coffee culture at 10 kilometers high

Summary: Paulig and Finnair have begun a coffee partnership that brings Paulig coffee to Finnair flights. This collaboration merges two iconic Finnish brands. Paulig has developed solutions to ensure a high-quality coffee experience at cruising altitudes, considering the different functioning of taste in a pressurized cabin. Paulig Café New York instant coffee will be available on Finnair flights starting in October 2026, enhancing the Finnish experience for approximately 12 million yearly passengers.

Kuwait

Jazeera Airways reveals special promo code with up to 30% off fares for Payday Sale

Brand: Jazeera Airways

Campaign: Payday Sale

Source: https://campaignme.com/jazeera-airways-reveals-special-promo-code-with-up-to-30-off-fares-for-payday-sale/

Goal: Encourage travel and increase bookings

Claim: Up to 30% off fares with promo code PAYDAY30

Media: Jazeera Airways website, mobile app, social media

Summary: Jazeera Airways has launched a new marketing campaign called the Payday Sale, offering travelers up to 30% off fares across all routes and markets using the promo code PAYDAY30. The promotion is valid for bookings from August 20 to 27, 2026, for travel until December 12, 2026, aiming to make travel more affordable and accessible for customers.

air travel discounts promotions

Japan

Is Your Luggage Too Much? JAL Clearly States the Rules for Carry-On Baggage

Brand: Japan Airlines (JAL)

Campaign: Baggage Rules Awareness Campaign

Source: https://www.advertimes.com/20260818/article554060/

Goal: Increase awareness of carry-on baggage rules

Claim: You can only bring a total of 2 items on board!

Media: Social media (X/Twitter)

Summary: Japan Airlines (JAL) has launched a second animated video on social media to clarify the rules regarding carry-on baggage during the summer vacation season. The video emphasizes that passengers are allowed to bring only two items on board, including personal items and carry-on luggage, highlighting safety and operational efficiency. The campaign follows positive feedback from a previous video regarding boarding times and aims to ensure a comfortable travel experience for passengers.

air travel baggage rules travel safety