Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Advertising: Crai Celebrates 53 Years with a TV Spot

Brand: Crai

Campaign: Crai in Festa

Source: https://brand-news.it/brand/retail/pubblicita-crai-celebra-53-anni-con-uno-spot-tv/

Goal: To celebrate 53 years of Crai with local community engagement.

Claim: A shared celebration with local communities.

Media: Television, radio, digital, social media, website

Summary: Crai celebrates its 53rd anniversary with 'Crai in Festa', a month filled with activities, promotions, and events in its stores across Italy. The campaign begins with a TV ad featuring Enza and Mario, showcasing a typical birthday celebration and emphasizing the brand's connection to local communities. The initiative also includes '53 years, 53 gestures for the territory', highlighting 53 projects supporting local associations. This anniversary celebration reinforces Crai's commitment to building trust and relationships within the communities it serves.

USA

Why Fox NFL Promos Bring Back Original Characters for the First Time

Brand: Fox

Campaign: NFL Season Promotional Campaign

Source: https://www.adweek.com/convergent-tv/why-fox-nfl-promos-bring-back-original-characters-for-the-first-time/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: To engage audiences by featuring original characters in NFL season promotions.

Media: Television

Summary: Fox is launching its NFL season by reintroducing characters from last year's promotions, where they learned from Tom Brady. This time, they'll tackle the NFL knowledge of Michael Strahan, adding excitement to their comedic and weird promotional approach.

advertising NFL original characters promotions

Uruguay

An English Madness (Mega Price Break of the Store Returns)

Brand: Tienda Inglesa

Campaign: Mega Rompe Precios

Source: https://infonegocios.biz/y-ademas/un-locura-a-la-inglesa-volvio-el-mega-rompe-precios-de-la-tienda

Goal: To offer significant discounts on a wide range of products

Claim: Discounts of up to 60%

Media: In-store, website, mobile app

Summary: Tienda Inglesa has launched its traditional Mega Rompe Precios promotion, offering discounts of up to 60% across various product categories until September 6. The campaign features over 10,000 discounted items, including household goods, technology and appliances. Notable offers include 40% off wines and baby diapers, 30% off beers and frozen foods, and a buy one get one free deal on Dolce Gusto capsules.

discounts promotions retail

Japan

Not Just a Gift Coupon! Examples of Incentive Utilization That Made Professionals in Gifts Remark

Brand: QUO Card

Campaign: Gift Campaign for the 25th Anniversary of Deodorizing Agent Shoshyryoku

Source: https://www.advertimes.com/20260901/article554757/

Goal: To promote and celebrate the 25th anniversary of Shoshyryoku by engaging consumers.

Claim: Thank you for 25 years, always from now on.

Media: Social media (X platform, possibly others)

Summary: The article discusses creative incentive designs in gift campaigns executed by various brands, particularly focusing on QUO Card's notable campaigns that successfully encouraged consumer participation and motivation. It highlights various examples, including a promotion for the deodorizing product Shoshyryoku commemorating its anniversary, where consumers can win prizes by purchasing products and entering through a web platform.

consumer engagement gift campaigns incentives promotions

Kuwait

Jazeera Airways reveals special promo code with up to 30% off fares for Payday Sale

Brand: Jazeera Airways

Campaign: Payday Sale

Source: https://campaignme.com/jazeera-airways-reveals-special-promo-code-with-up-to-30-off-fares-for-payday-sale/

Goal: Encourage travel and increase bookings

Claim: Up to 30% off fares with promo code PAYDAY30

Media: Jazeera Airways website, mobile app, social media

Summary: Jazeera Airways has launched a new marketing campaign called the Payday Sale, offering travelers up to 30% off fares across all routes and markets using the promo code PAYDAY30. The promotion is valid for bookings from August 20 to 27, 2026, for travel until December 12, 2026, aiming to make travel more affordable and accessible for customers.

air travel discounts promotions