Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Not Just a Gift Coupon! Examples of Incentive Utilization That Made Professionals in Gifts Remark

Brand: QUO Card

Campaign: Gift Campaign for the 25th Anniversary of Deodorizing Agent Shoshyryoku

Source: https://www.advertimes.com/20260901/article554757/

Goal: To promote and celebrate the 25th anniversary of Shoshyryoku by engaging consumers.

Claim: Thank you for 25 years, always from now on.

Media: Social media (X platform, possibly others)

Summary: The article discusses creative incentive designs in gift campaigns executed by various brands, particularly focusing on QUO Card's notable campaigns that successfully encouraged consumer participation and motivation. It highlights various examples, including a promotion for the deodorizing product Shoshyryoku commemorating its anniversary, where consumers can win prizes by purchasing products and entering through a web platform.

United States

Who is driving tonight? Heineken has included the question in the OpenTable reservation

Brand: Heineken

Campaign: There’s No Such Thing As Fine to Drive

Source: https://www.media-marketing.com/vijesti/ko-veceras-vozi-heineken-je-pitanje-ubacio-u-opentable-rezervaciju/

Goal: Promote responsible alcohol consumption

Claim: There's No Such Thing As Fine to Drive

Media: OpenTable reservation platform

Summary: Heineken has partnered with OpenTable to introduce a new step in the reservation process that allows guests to designate a sober driver for their night out. This initiative, part of the 'There’s No Such Thing As Fine to Drive' campaign, is currently being piloted in Houston. Participants can identify a driver during their reservation and receive incentives including gift cards for non-alcoholic Heineken 0.0 and potential vouchers for future transportation. This aims to encourage safer planning for nights out and foster responsible drinking habits.

incentives responsible drinking safety