Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

Brewers want students in campaign for 0.0, but also just for beer

Brand: Brewers

Campaign: Campaign for 0.0 Alcohol Beverages

Source: https://www.adformatie.nl/communicatie/campagnes/brouwers-willen-studenten-aan-de-00-en-gewoon-aan-het-bier

Goal: Encourage students to enjoy both 0.0 alcohol and regular beer

Summary: The article discusses a campaign by brewers aiming to engage students with both 0.0 alcohol beverages and regular beer, emphasizing responsible drinking choices.

United States

Who is driving tonight? Heineken has included the question in the OpenTable reservation

Brand: Heineken

Campaign: There’s No Such Thing As Fine to Drive

Source: https://www.media-marketing.com/vijesti/ko-veceras-vozi-heineken-je-pitanje-ubacio-u-opentable-rezervaciju/

Goal: Promote responsible alcohol consumption

Claim: There's No Such Thing As Fine to Drive

Media: OpenTable reservation platform

Summary: Heineken has partnered with OpenTable to introduce a new step in the reservation process that allows guests to designate a sober driver for their night out. This initiative, part of the 'There’s No Such Thing As Fine to Drive' campaign, is currently being piloted in Houston. Participants can identify a driver during their reservation and receive incentives including gift cards for non-alcoholic Heineken 0.0 and potential vouchers for future transportation. This aims to encourage safer planning for nights out and foster responsible drinking habits.

incentives responsible drinking safety

Caribbean Netherlands

Nix18 campaign expands to Caribbean Netherlands: ‘Nothing nada Nix18’

Brand: Nix18

Campaign: Nothing nada Nix18

Source: https://www.adformatie.nl/creatie/campagnes/nix18-campagne-breidt-uit-naar-caribisch-nederland

Goal: To raise awareness about responsible behavior regarding alcohol consumption.

Claim: Nothing nada Nix18

Summary: The Nix18 campaign is expanding its efforts to the Caribbean Netherlands, focusing on promoting responsible alcohol consumption among young people.

responsible drinking youth awareness