Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

With Two Months to Go, Intratuin Kicks Off the Christmas Season

Campaign: Christmas Season Kickoff

Source: https://www.adformatie.nl/creatie/campagnes/met-nog-twee-maanden-trapt-intratuin-kerstseizoen-af

Goal: To launch the Christmas season

Summary: Intratuin has officially kicked off the Christmas season with two months to go until the holiday, highlighting its festive offerings and decorations.

Croatia

Martha Stewart Returns

Brand: Starbucks

Campaign: Pumpkin Spice Latte Return

Source: https://www.media-marketing.com/vijesti/martha-stewart-vraca-basic-u-starbucks-modi/

Goal: Celebrate the return of the Pumpkin Spice Latte

Claim: There's Only One PSL

Media: Instagram, TikTok, Facebook, YouTube Shorts, TV

Summary: Starbucks is promoting the return of its Pumpkin Spice Latte (PSL) for the season with a campaign featuring Martha Stewart, addressing its 'basic' reputation positively. In a social media campaign, Stewart humorously embraces the drink's image and connects it to autumn traditions, while a parallel TV campaign celebrates fan culture surrounding PSL. The campaign plays on generational differences through interactions in the videos, showcasing the drink as more than just seasonal but part of a larger community.

Martha Stewart Pumpkin Spice Latte Seasonal Campaign Starbucks