Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Pak’nSave and McCann New Zealand serve up ‘Makeaways’ campaign

Brand: Pak’nSave

Campaign: Makeaways

Source: https://stoppress.co.nz/campaigns/paknsave-and-mccann-new-zealand-serve-up-makeaways-campaign/

Goal: Encourage Kiwis to make their favorite fast-food meals at home for less.

Claim: Make the takeaway, 'nSave.

Media: Outdoor advertising, digital OOH, SEO, social media, online recipes

Summary: McCann New Zealand and Pak’nSave launched the 'Makeaways' campaign, encouraging Kiwis to skip takeaway queues and recreate their favorite fast-food meals at home for less. The campaign features location-targeted billboards displaying ingredients for various meals, aimed at intercepting cravings at the right moment. It promotes indulgence without guilt by allowing consumers to make what they want for a fraction of the price.