Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Skechers spotlights movement and personal expression in SEVENTEEN-led campaign

Campaign: Moves with you

Source: https://www.marketing-interactive.com/skechers-spotlights-movement-and-personal-expression-in-seventeen-led-campaign

Goal: To highlight movement and personal expression through footwear and apparel

Claim: Moves with you

Media: Television commercial, short-form videos, online and offline experiences

Summary: Skechers has launched its 'Moves with you' campaign featuring K-pop stars DK, Seungkwan, and Dino from SEVENTEEN. The campaign showcases the members enjoying activities while wearing Skechers footwear and introduces apparel featuring their original illustrations. Created by the independent agency AdONCE, the campaign aims to reflect the distinct personalities of the members and engage their fanbase, CARATs.

Portugal

The Shoes Must Go On

Brand: Portuguese Footwear Industry

Campaign: The Sexiest Industry in Europe

Source: https://www.imagensdemarca.pt/artigo/the-shoes-must-go-on/

Goal: To change the international perception of Portuguese footwear.

Claim: The Sexiest Industry in Europe

Media: Fashion shows, professional fairs, collaborative projects, partnerships with educational institutions

Summary: The Portuguese footwear industry has struggled with international perception despite high-quality production. To combat this, APICCAPS launched a promotional strategy called 'The Sexiest Industry in Europe', aiming to showcase Portugal as a creative and innovative player in the fashion world. This campaign has led to increased visibility and participation in major global fashion venues.

fashion footwear marketing Portugal

Czech Republic

Botas is Managed by Vít Staněk, Younger Brother of Václav Staněk

Brand: Botas

Campaign: Iconic Collection Launch

Source: https://www.mam.cz/novinky/komunita-a-lide/2023-08/o-znacku-botas-se-postara-vit-stanek-mladsi-bratr-vaclav-stanka/

Goal: To sell more than ten thousand pairs of shoes this year

Claim: Legends live forever

Summary: Under the leadership of Vít Staněk, Botas introduces a new collection of shoes and clothing with an aim to sell over ten thousand pairs this year. The collection includes the Iconic model, inspired by the 90s, designed to merge sports functionality with minimalist retro aesthetics. The new clothing line reflects the craftsmanship and quality associated with Botas, featuring both basic and oversized cuts for various styles.

Czech fashion footwear new collection

Czech Republic

The Brand Botas Will Be Taken Care of by Vít Staněk, Younger Brother of Václav Staněk

Brand: Botas

Campaign: Iconic Collection Launch

Source: https://www.mam.cz/novinky/komunita-a-lide/komunita/lide/2023-08/o-znacku-botas-se-postara-vit-stanek-mladsi-bratr-vaclav-stanka/

Goal: To sell over ten thousand pairs of shoes

Claim: Legends live forever

Summary: Botas, now under the leadership of Vít Staněk, has introduced a new collection of shoes and clothing, with the goal of selling over ten thousand pairs this year. The new Iconic collection revives a classic 90s design with a sporty appeal and incorporates a modern logo while maintaining Botas's traditional elements. The clothing line focuses on high quality and is designed for an active lifestyle.

Czech brand fashion footwear

Portugal

Horizon Global wins media account of Skechers

Brand: Skechers

Campaign: Skechers x Britto

Source: https://meiosepublicidade.pt/2026/07/17/horizon-global-conquista-conta-de-meios-da-skechers

Goal: To manage media buying and campaign planning in 31 markets for Skechers.

Media: Digital, social media, press, point of sale

Summary: Skechers has partnered with Horizon Global for media management in 31 markets, using the BluConverged digital platform for campaign planning and media buying. This follows Skechers' collaboration with artist Romero Britto on the Skechers x Britto collection. The contract does not affect media management in the USA and select other countries.

collaboration digital marketing footwear media management