Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

BAS Celebrates a Decade in Uruguay and Aims to Renew Its Store Network While Strengthening the Digital Channel

Brand: BAS

Campaign: Spring/Summer Collection Launch

Source: https://infonegocios.biz/y-ademas/bas-cumple-una-decada-en-uruguay-y-apuesta-a-renovar-su-red-de-tiendas-mientras-fortalece-el-canal-digital

Goal: Renew stores and strengthen digital channels

Media: E-commerce and physical stores

Summary: BAS celebrates its 10th anniversary in Uruguay and is accelerating the renovation of its retail network while strengthening its digital channel, which accounts for 10% of sales. The company plans to remodel and open new stores, enhancing customer experience with new architectural concepts and using technology such as RFID for inventory management. As part of the anniversary, BAS will launch its new Spring/Summer collection and offer customer benefits.

Czech Republic

Botas is Managed by Vít Staněk, Younger Brother of Václav Staněk

Brand: Botas

Campaign: Iconic Collection Launch

Source: https://www.mam.cz/novinky/komunita-a-lide/2023-08/o-znacku-botas-se-postara-vit-stanek-mladsi-bratr-vaclav-stanka/

Goal: To sell more than ten thousand pairs of shoes this year

Claim: Legends live forever

Summary: Under the leadership of Vít Staněk, Botas introduces a new collection of shoes and clothing with an aim to sell over ten thousand pairs this year. The collection includes the Iconic model, inspired by the 90s, designed to merge sports functionality with minimalist retro aesthetics. The new clothing line reflects the craftsmanship and quality associated with Botas, featuring both basic and oversized cuts for various styles.

Czech fashion footwear new collection