Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

UGC Belgium & Slice Combine Digital Creation and Cinema with ‘Creators on the Big Screen’

Brand: Slice

Campaign: Creators on the Big Screen

Source: https://pub.be/fr/ugc-belgium-slice-reunissent-creation-digitale-et-cinema-avec-creators-on-the-big-screen/

Goal: To combine digital creation with cinema

Summary: UGC Belgium and Slice are collaborating on a campaign titled 'Creators on the Big Screen', which aims to merge digital creation with cinema, highlighting the role of creators in the film industry.

USA

Dior and producer A24 announce partnership crossing cinema, theater, and live events

Brand: Dior

Campaign: Both Ends

Source: https://www.imagensdemarca.pt/artigo/dior-e-a-produtora-a24-anunciam-parceria-que-cruza-cinema-teatro-e-eventos-ao-vivo/

Goal: To explore the intersection of fashion, cinema, and performing arts

Media: film, theater events

Summary: Dior and A24 have formed a two-year strategic partnership to create joint projects in cinema, theater, and live events, centered around the Cherry Lane Theatre in New York. The collaboration will feature regular programming that includes recognized talents and supports students in the performing arts and cinema. The first initiative is 'Both Ends,' a performance by Justin Vivian Bond inspired by Edna St. Vincent Millay, with Dior's creative director Jonathan Anderson designing costumes. The partnership also includes a short film that humorously examines the relationship between fashion, cinema, and identity, featuring Anderson and various interpretations of his persona.

Cinema collaboration fashion theater

France

Biborg launches 86dB, an agency dedicated to cinema and streaming

Brand: Biborg

Campaign: 86dB

Source: https://www.cbnews.fr/conseil/biborg-lance-86db-agence-dediee-au-cinema-au-streaming

Goal: To create socially connected campaigns for cinema and streaming

Media: social media, brand content, events, media buying

Summary: Biborg has launched 86dB, a new agency dedicated to cinema and streaming, aimed at studios, distributors, and audiovisual actors. The agency seeks to design more socially connected campaigns tailored to current audience usage, using social media strategies and community engagement to extend the visibility of films and series. Initially focused in France, 86dB is expected to expand across Europe.

Cinema public engagement social media streaming

USA

Dior activates a two-year collaboration with production house A24

Brand: Dior

Campaign: Collaboration with A24

Source: https://brand-news.it/brand/persona/abbigliamento/dior-a24-nello-spot-cinque-star-nei-panni-del-direttore-creativo-jonathan-anderson/

Goal: Support creative arts and emerging artists

Media: Short film

Summary: Dior has launched a new two-year creative collaboration with the U.S. production company A24, focusing on various creative disciplines, particularly cinema, which is a passion of Dior's creative director Jonathan Anderson. The heart of this collaboration includes support for the Cherry Lane Theatre in New York, and is announced with a surreal short film featuring five stars portraying Anderson, who also appears as himself. The campaign begins with the show 'Both Ends', inspired by poet Edna St. Vincent Millay, with costumes designed by Anderson.

Cinema collaboration fashion theater

Czech Republic

Cinema Days to Offer Tickets for 100 Crowns and Special Formats

Brand: Cinema City

Campaign: Kino Days

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/kino-dny-nabidnou-vstupne-za-100-korun-i-specialni-formaty/

Goal: To promote cinema attendance through affordable ticket prices

Claim: Special film screenings for a flat price of 100 CZK

Media: Cinema screenings

Summary: The first nationwide Kino Days will take place on September 19 and 20, featuring select Cinema City screenings for a flat ticket price of 100 CZK. The program will include popular films, new releases, and family-friendly titles, along with special format screenings in 4DX and SuperScreen. Notable films include Spider-Man, Christopher Nolan's Odyssy, Toy Story 5, and a pre-premiere screening of Robert Richardson's film. Complete program details and ticket information are already available.

Cinema film festival special screenings

Italy

After Cannes, Peugeot’s Lion at the Venice Film Festival with Alessandro Borghi and the Peugeot Award

Brand: Peugeot

Campaign: The Lion Takes the Stage

Source: https://brand-news.it/brand/automotive/auto/dopo-cannes-il-leone-di-peugeot-alla-mostra-del-cinema-di-venezia-con-alessandro-borghi-e-il-peugeot-award/

Goal: To support contemporary cinema and recognize outstanding filmmakers

Claim: Peugeot strengthens its commitment to culture and new visions in contemporary cinema

Summary: After featuring at the Cannes Film Festival, Peugeot is participating in the Venice International Film Festival with brand ambassador Alessandro Borghi and the Peugeot Award, which aims to recognize contemporary cinematic talent. This effort is part of their campaign 'The Lion Takes the Stage,' which emphasizes their affinity with cinema and aims to honor originality and emotional strength in filmmaking.

Cinema cultural support film festival Peugeot Award

Italy

Cinemoda Returns to Milan: Vogue Italia and Kering Relaunch the Dialogue Between Cinema and Fashion

Brand: Vogue Italia

Campaign: Cinemoda

Source: https://brand-news.it/media/editoria/cinemoda-torna-a-milano-vogue-italia-e-kering-rilanciano-il-dialogo-tra-cinema-e-moda/

Goal: To explore the relationship between cinema and fashion

Media: Film screenings, online publication, social media

Summary: Cinemoda returns to Milan, organized by Vogue Italia with Kering as a founding partner, showcasing the dialogue between cinema and fashion through a selection of 12 films during Milan Fashion Week. The event includes classic and contemporary films, discussions with guests, and original content created by fashion students inspired by the films.

Cinema Cultural Events fashion