Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Dior and producer A24 announce partnership crossing cinema, theater, and live events

Brand: Dior

Campaign: Both Ends

Source: https://www.imagensdemarca.pt/artigo/dior-e-a-produtora-a24-anunciam-parceria-que-cruza-cinema-teatro-e-eventos-ao-vivo/

Goal: To explore the intersection of fashion, cinema, and performing arts

Media: film, theater events

Summary: Dior and A24 have formed a two-year strategic partnership to create joint projects in cinema, theater, and live events, centered around the Cherry Lane Theatre in New York. The collaboration will feature regular programming that includes recognized talents and supports students in the performing arts and cinema. The first initiative is 'Both Ends,' a performance by Justin Vivian Bond inspired by Edna St. Vincent Millay, with Dior's creative director Jonathan Anderson designing costumes. The partnership also includes a short film that humorously examines the relationship between fashion, cinema, and identity, featuring Anderson and various interpretations of his persona.

USA

Dior activates a two-year collaboration with production house A24

Brand: Dior

Campaign: Collaboration with A24

Source: https://brand-news.it/brand/persona/abbigliamento/dior-a24-nello-spot-cinque-star-nei-panni-del-direttore-creativo-jonathan-anderson/

Goal: Support creative arts and emerging artists

Media: Short film

Summary: Dior has launched a new two-year creative collaboration with the U.S. production company A24, focusing on various creative disciplines, particularly cinema, which is a passion of Dior's creative director Jonathan Anderson. The heart of this collaboration includes support for the Cherry Lane Theatre in New York, and is announced with a surreal short film featuring five stars portraying Anderson, who also appears as himself. The campaign begins with the show 'Both Ends', inspired by poet Edna St. Vincent Millay, with costumes designed by Anderson.

Cinema collaboration fashion theater