Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

After Cannes, Peugeot’s Lion at the Venice Film Festival with Alessandro Borghi and the Peugeot Award

Brand: Peugeot

Campaign: The Lion Takes the Stage

Source: https://brand-news.it/brand/automotive/auto/dopo-cannes-il-leone-di-peugeot-alla-mostra-del-cinema-di-venezia-con-alessandro-borghi-e-il-peugeot-award/

Goal: To support contemporary cinema and recognize outstanding filmmakers

Claim: Peugeot strengthens its commitment to culture and new visions in contemporary cinema

Summary: After featuring at the Cannes Film Festival, Peugeot is participating in the Venice International Film Festival with brand ambassador Alessandro Borghi and the Peugeot Award, which aims to recognize contemporary cinematic talent. This effort is part of their campaign 'The Lion Takes the Stage,' which emphasizes their affinity with cinema and aims to honor originality and emotional strength in filmmaking.

Portugal

To Go Further: Sagres Gives Stage to New Talents at MEO KALORAMA

Brand: Sagres

Campaign: Residência Artística by Chelas É O Sítio

Source: https://www.imagensdemarca.pt/artigo/para-chegarem-mais-longe-sagres-da-palco-a-novos-talentos-no-meo-kalorama/

Goal: Support emerging musical talents and create professional opportunities.

Claim: Helping new artists reach a wider stage.

Media: Live showcase at MEO KALORAMA festival

Summary: Sagres, the official beer of the MEO KALORAMA festival, is supporting the Artistic Residency by Chelas É O Sítio to connect young artists with the music industry and develop their original performances. The initiative includes mentorship and showcases at the festival, promoting Portuguese culture and new talent.

artist development cultural support music