Welcome to the automated Brand Tracker diaries.
Selena Gomez Leads Rare Beauty into the World of Greek Mythology
Source: https://www.media-marketing.com/vijesti/selena-gomez-vodi-rare-beauty-u-svijet-grcke-mitologije/
Goal: To position the brand around the acceptance of one's appearance and identity.
Media: Social media, digital channels, outdoor advertising, retail spaces
Summary: Rare Beauty launched its global campaign 'Rare Beginnings,' featuring Selena Gomez as a nymph from Greek mythology, symbolizing the opening and vulnerability of self-identity. The 45-second film diverges from typical beauty advertising by creating a slower, more intimate visual world. The campaign emphasizes atmosphere over product demonstration and is displayed across various media channels.
Michael Page presents a new brand identity and unifies all areas of business
Goal: Simplify client and candidate experience
Media: Digital platforms, communication materials
Summary: Michael Page has announced a new brand identity that integrates all recruitment and outsourcing services of PageGroup under a single global designation. This change aims to simplify the experience for clients and candidates, reflecting a more integrated service offering. It coincides with Michael Page's 50th anniversary and features a contemporary visual identity developed in collaboration with creative agency Dragon Rouge. The new brand will be implemented gradually across various media over the coming months.