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Displaying 1 Campaigns tagged with "selena-gomez"
Croatia
Selena Gomez Leads Rare Beauty into the World of Greek Mythology
Source: https://www.media-marketing.com/vijesti/selena-gomez-vodi-rare-beauty-u-svijet-grcke-mitologije/
Goal: To position the brand around the acceptance of one's appearance and identity.
Media: Social media, digital channels, outdoor advertising, retail spaces
Summary: Rare Beauty launched its global campaign 'Rare Beginnings,' featuring Selena Gomez as a nymph from Greek mythology, symbolizing the opening and vulnerability of self-identity. The 45-second film diverges from typical beauty advertising by creating a slower, more intimate visual world. The campaign emphasizes atmosphere over product demonstration and is displayed across various media channels.